Oils & Fats - South Korea

  • South Korea
  • Revenue in the Oils & Fats Market is projected to reach €88.47m in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 8.68%, resulting in a projected market volume of €123.40m by 2029.
  • With a projected market volume of €4,868.00m in 2025, most revenue is generated in China.
  • In the Oils & Fats Market, the number of users is expected to amount to 2.9m users by 2029.
  • User penetration will be 5.2% in 2025 and is expected to hit 6.0% by 2029.
  • The average revenue per user (ARPU) is expected to amount to €35.44.

Key regions: United States, South Korea, Germany, Brazil, Japan

 
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Analyst Opinion

The Oils & Fats eCommerce Market in South Korea is witnessing moderate growth, influenced by factors such as shifting consumer preferences towards healthier options, the rising popularity of online shopping, and increased awareness of sustainable sourcing practices within the food sector.

Customer preferences:
Consumers in South Korea are increasingly prioritizing health-conscious choices in their dietary fats, driving demand for oils that are perceived as natural and beneficial, such as olive and avocado oils. The rise of plant-based diets and interest in veganism are also influencing preferences, with consumers seeking oils derived from sustainable sources. Additionally, busy urban lifestyles are propelling online shopping for convenience, prompting brands to enhance their digital presence and promote eco-friendly packaging to resonate with environmentally aware shoppers.

Trends in the market:
In South Korea, the Oils & Fats eCommerce market is experiencing a notable shift towards health-oriented products, with consumers increasingly favoring oils such as olive, avocado, and coconut oils that align with their wellness goals. The trend toward plant-based diets continues to gain momentum, prompting a search for sustainable and ethically sourced oils. Furthermore, the busy lifestyles of urban consumers are driving the growth of online shopping, leading brands to enhance their digital strategies and adopt eco-friendly packaging. This shift presents significant opportunities for industry stakeholders to innovate and cater to a more health-conscious and environmentally aware demographic.

Local special circumstances:
In South Korea, the Oils & Fats eCommerce market is shaped by a blend of cultural preferences and geographical factors. The nation's rich culinary heritage emphasizes the use of diverse oils, such as sesame and perilla, which are integral to traditional dishes. Additionally, South Korea's aging population is increasingly focused on health, driving demand for oils that promote wellness. Regulatory frameworks supporting food safety and labeling transparency further influence consumer trust and purchasing trends, encouraging a shift toward premium, organic, and ethically sourced oils in the online marketplace.

Underlying macroeconomic factors:
The Oils & Fats eCommerce market in South Korea is significantly influenced by macroeconomic factors such as national economic performance, consumer spending patterns, and global commodity prices. The South Korean economy, characterized by steady growth and resilience, supports increased disposable income, allowing consumers to invest in premium oils. Additionally, fluctuating global oil prices impact local sourcing and pricing strategies, affecting consumer choices. Fiscal policies promoting sustainable agriculture and health initiatives encourage the consumption of organic and health-focused oils. As global trends shift towards wellness and sustainability, these factors collectively drive the expansion of the Oils & Fats eCommerce market.

Methodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Visión general

  • Revenue
  • Analyst Opinion
  • Sales Channels
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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