Other Oils & Fats - Worldwide

  • Worldwide
  • Revenue in the Other Oils & Fats Market is projected to reach €0.82bn in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 9.76%, resulting in a projected market volume of €1.19bn by 2029.
  • With a projected market volume of €267.30m in 2025, most revenue is generated in China.
  • In the Other Oils & Fats Market, the number of users is expected to amount to 210.0m users by 2029.
  • User penetration will be 2.4% in 2025 and is expected to hit 2.9% by 2029.
  • The average revenue per user (ARPU) is expected to amount to €5.16.
 
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Analyst Opinion

The Other Oils & Fats eCommerce Market is witnessing considerable growth globally, fueled by increasing demand for healthy cooking options, the convenience of online shopping, and rising consumer interest in sustainable and premium oils and fats.

Customer preferences:
Consumers are increasingly prioritizing health and wellness in their cooking choices, resulting in a growing demand for premium and specialty oils and fats available through eCommerce platforms. This shift is influenced by a heightened awareness of nutrition and the desire for clean-label products, reflecting a cultural trend towards transparency in food sourcing. Additionally, younger demographics are embracing sustainable and organic options, while busy lifestyles drive the preference for the convenience of online shopping, further shaping the Other Oils & Fats eCommerce Market.

Trends in the market:
In the global Oils & Fats eCommerce Market, there is a notable increase in the availability of organic and specialty oils, driven by consumers' rising health consciousness and preference for clean-label products. In North America, the demand for avocado and coconut oils is surging, reflecting a shift towards plant-based options. Meanwhile, in Europe, eco-friendly packaging practices are becoming standard as brands cater to environmentally aware consumers. Across Asia, mobile commerce is enhancing access to premium oils, aligning with the lifestyles of younger shoppers who favor convenience and sustainability in their purchasing decisions.

Local special circumstances:
In China, the Oils & Fats eCommerce Market is witnessing rapid growth as urbanization drives demand for diverse cooking oils, with consumers increasingly inclined toward premium and imported options for health and culinary experiences. In the United States, a significant trend toward plant-based lifestyles has boosted interest in specialty oils like flaxseed and hemp, supported by regulatory initiatives promoting healthful eating. Meanwhile, the United Kingdom emphasizes ethical sourcing, with consumers favoring oils from sustainable practices. In India, the local culinary diversity propels demand for regional oils, like mustard and coconut, while mobile commerce enables access to traditional and organic options.

Underlying macroeconomic factors:
The expansion of the Worldwide Oils & Fats eCommerce Market is significantly influenced by macroeconomic factors such as rising disposable incomes, urbanization trends, and shifting consumer preferences toward premium products. Global economic stability fosters increased consumer spending on health-conscious and specialty oils, while national economic health, characterized by GDP growth and employment rates, directly impacts purchasing power. Fiscal policies encouraging sustainable practices enhance consumer trust in ethically sourced products. Additionally, inflation rates and supply chain dynamics affect pricing and availability, driving consumers toward eCommerce platforms for diverse and regional oil selections, thus shaping overall market performance.

Methodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Visión general

  • Revenue
  • Analyst Opinion
  • Sales Channels
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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