Other Oils & Fats - India
- India
- Revenue in the Other Oils & Fats Market is projected to reach €23.59m in 2025.
- Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 13.61%, resulting in a projected market volume of €39.30m by 2029.
- With a projected market volume of €267.30m in 2025, most revenue is generated in China.
- In the Other Oils & Fats Market, the number of users is expected to amount to 24.9m users by 2029.
- User penetration will be 1.2% in 2025 and is expected to hit 1.7% by 2029.
- The average revenue per user (ARPU) is expected to amount to €1.33.
Analyst Opinion
The Other Oils & Fats eCommerce Market in India is witnessing elevated growth, fueled by increasing consumer demand for healthier cooking options, a surge in online shopping, and enhanced awareness of the benefits of diverse culinary oils and fats.
Customer preferences: In India, consumers are increasingly gravitating towards healthier alternatives in their cooking oils and fats, reflecting a growing awareness of nutrition and wellness. This shift is particularly evident among urban millennials and health-conscious families, who are opting for oils with specific health benefits, such as olive oil and coconut oil. Additionally, the rise of eCommerce has made it easier for consumers to access a diverse range of products, prompting a surge in interest for organic and specialty oils. Cultural cooking practices are also influencing preferences, as traditional oils regain popularity for their perceived health advantages.
Trends in the market: In India, the Other Oils & Fats eCommerce market is experiencing a significant shift toward specialty and organic oils, driven by the increasing consumer demand for healthier cooking options. As urban millennials and health-conscious families prioritize nutrition, oils like avocado and flaxseed are gaining traction alongside traditional favorites like mustard and sesame oil. The eCommerce sector is facilitating this trend by providing easier access to a wider variety of products, enabling consumers to explore and purchase niche oils. This evolution not only reflects changing dietary habits but also presents opportunities for industry stakeholders to innovate and cater to a more health-oriented market.
Local special circumstances: In India, the Other Oils & Fats eCommerce market is shaped by diverse regional culinary traditions and a rich agricultural landscape that influences oil preferences. Local factors such as the predominance of mustard oil in the North and coconut oil in the South create a unique demand for these products. Additionally, cultural festivals often emphasize the use of specific oils, driving seasonal sales. Regulatory support for organic farming further propels the growth of specialty oils, allowing consumers to align their purchases with health trends while supporting local producers.
Underlying macroeconomic factors: The Other Oils & Fats eCommerce market in India is significantly influenced by macroeconomic factors such as GDP growth, urbanization, and income levels. As the Indian economy steadily grows, rising disposable incomes are shifting consumer preferences toward premium and specialty oils, including organic options. Furthermore, the expansion of digital payment systems and improved internet connectivity enhance online shopping experiences, driving eCommerce growth in this sector. Global trends, including health consciousness and sustainability, also play a critical role, as consumers increasingly seek natural and less processed oil alternatives. Additionally, government initiatives promoting agricultural exports and local production further bolster market performance.
Methodology
Data coverage:
Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.Modeling approach / Market size:
Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.Visión general
- Revenue
- Analyst Opinion
- Sales Channels
- Users
- Global Comparison
- Methodology
- Key Market Indicators