Margarine - United Kingdom
- United Kingdom
- Revenue in the Margarine Market is projected to reach €32.53m in 2025.
- Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 11.47%, resulting in a projected market volume of €50.23m by 2029.
- With a projected market volume of €995.60m in 2025, most revenue is generated in China.
- In the Margarine Market, the number of users is expected to amount to 4.6m users by 2029.
- User penetration will be 6.1% in 2025 and is expected to hit 7.1% by 2029.
- The average revenue per user (ARPU) is expected to amount to €8.61.
Analyst Opinion
The Margarine eCommerce Market in the Oils & Fats segment of the Food Market in the United Kingdom is witnessing considerable growth, fueled by rising health consciousness, increasing demand for plant-based alternatives, and the convenience of online shopping for food products.
Customer preferences: Consumers in the United Kingdom are showing a marked preference for margarine products that align with their health and wellness goals, leading to a rise in demand for low-fat, low-sodium, and fortified options rich in omega-3 fatty acids. This trend is particularly pronounced among younger, health-conscious demographics who prioritize transparency in ingredient sourcing. Additionally, the convenience of eCommerce platforms is reshaping shopping habits, with many consumers opting for subscription services that deliver their preferred margarine varieties directly to their homes.
Trends in the market: In the United Kingdom, the margarine segment of the Oils & Fats market is experiencing a surge in demand for products that cater to health-conscious consumers, particularly those seeking low-fat, low-sodium, and omega-3 enriched options. This trend is being driven by an increasing emphasis on health and wellness among younger demographics who value ingredient transparency. Moreover, the rise of eCommerce is significantly altering purchasing behaviors, with consumers increasingly favoring subscription models for regular deliveries of their preferred margarine brands, thereby enhancing convenience and loyalty. This shift presents both challenges and opportunities for industry stakeholders, as they must adapt to evolving consumer preferences and invest in digital marketing strategies.
Local special circumstances: In the United Kingdom, the margarine eCommerce market is uniquely influenced by cultural preferences for healthful eating and environmental sustainability, prompting a rise in plant-based and organic margarine options. The regulatory landscape supports these trends, with stringent labeling laws ensuring transparency in ingredient sourcing. Additionally, regional dietary habits, such as the popularity of traditional British dishes that often incorporate margarine, further drive demand. This confluence of factors shapes a dynamic market environment, compelling brands to innovate and engage consumers through tailored digital strategies.
Underlying macroeconomic factors: The growth of the margarine eCommerce market in the United Kingdom is significantly influenced by macroeconomic factors including national economic stability, consumer spending power, and fiscal policies promoting healthy eating. Post-Brexit trade agreements and inflationary pressures can affect pricing and supply chains, influencing purchasing decisions. Additionally, global trends towards sustainability and plant-based diets align with domestic policies encouraging healthier food options, supporting demand for organic and vegan margarines. Consumer preferences are further shaped by economic conditions, which dictate spending on premium products, driving innovation in the sector.
Methodology
Data coverage:
Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.Modeling approach / Market size:
Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.Visión general
- Revenue
- Analyst Opinion
- Sales Channels
- Users
- Global Comparison
- Methodology
- Key Market Indicators