Margarine - South Korea
- South Korea
- Revenue in the Margarine Market is projected to reach €10.37m in 2025.
- Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 8.00%, resulting in a projected market volume of €14.11m by 2029.
- With a projected market volume of €995.60m in 2025, most revenue is generated in China.
- In the Margarine Market, the number of users is expected to amount to 2.2m users by 2029.
- User penetration will be 3.9% in 2025 and is expected to hit 4.5% by 2029.
- The average revenue per user (ARPU) is expected to amount to €5.60.
Analyst Opinion
The Margarine eCommerce Market within the Oils & Fats sector in South Korea is experiencing moderate growth, influenced by factors such as changing dietary preferences, increasing online shopping habits, and a growing emphasis on health-conscious food choices among consumers.
Customer preferences: Consumers in South Korea are increasingly prioritizing health and wellness, which is reshaping the Margarine eCommerce Market within the Oils & Fats sector. There is a noticeable shift towards plant-based and low-trans-fat margarines, reflecting a broader trend of adopting healthier dietary choices. Additionally, younger demographics, particularly millennials and Gen Z, are embracing online shopping for convenience, driving demand for specialty margarines that cater to unique dietary needs, such as vegan or gluten-free options, further diversifying the market.
Trends in the market: In South Korea, the Margarine eCommerce Market within the Oils & Fats sector is experiencing a significant transformation, driven by a consumer shift towards health-oriented products. The popularity of plant-based and low-trans-fat margarines is surging, reflecting a broader movement towards clean eating and wellness. This trend is particularly prominent among younger consumers, such as millennials and Gen Z, who prefer the convenience of online shopping. As a result, there is an increasing demand for specialty margarines that address dietary restrictions, such as vegan and gluten-free options, prompting manufacturers and retailers to innovate and diversify their product offerings to capture this evolving market.
Local special circumstances: In South Korea, the Margarine eCommerce Market within the Oils & Fats sector is uniquely influenced by a combination of cultural preferences and regulatory frameworks. The country's strong emphasis on health and wellness, driven by traditional dietary habits favoring low-fat and plant-based foods, has accelerated the demand for margarine alternatives. Additionally, stringent food safety regulations ensure that consumers prioritize high-quality ingredients, further amplifying interest in specialty margarines. This cultural focus, coupled with a tech-savvy population, fosters an ideal environment for innovative eCommerce solutions tailored to health-conscious consumers.
Underlying macroeconomic factors: The Margarine eCommerce Market in South Korea is influenced by several macroeconomic factors, including national economic health, consumer spending patterns, and global supply chain dynamics. As South Korea's economy continues to recover post-pandemic, increased disposable income has led to heightened demand for premium margarine products. Additionally, fluctuating global ingredient prices affect production costs, prompting consumers to seek value without compromising quality. The government's support for health-oriented food initiatives and fiscal policies encouraging sustainable practices further bolster market growth, aligning with the rising consumer trend towards healthier, plant-based options in the oils and fats sector.
Methodology
Data coverage:
Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.Modeling approach / Market size:
Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.Visión general
- Revenue
- Analyst Opinion
- Sales Channels
- Users
- Global Comparison
- Methodology
- Key Market Indicators