Margarine - Europe

  • Europe
  • Revenue in the Margarine Market is projected to reach €246.80m in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 11.14%, resulting in a projected market volume of €376.50m by 2029.
  • With a projected market volume of €995.60m in 2025, most revenue is generated in China.
  • In the Margarine Market, the number of users is expected to amount to 29.7m users by 2029.
  • User penetration will be 3.2% in 2025 and is expected to hit 3.7% by 2029.
  • The average revenue per user (ARPU) is expected to amount to €10.11.
 
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Analyst Opinion

The Margarine eCommerce Market within the Oils & Fats sector in Europe is witnessing substantial growth, propelled by increasing demand for plant-based alternatives, heightened consumer awareness of health benefits, and the convenience of online shopping for food products.

Customer preferences:
Consumers in Europe are increasingly gravitating towards margarine products that emphasize natural ingredients and sustainability, reflecting a growing preference for eco-friendly options. This trend is particularly pronounced among younger demographics, who prioritize health-conscious choices and ethical consumption. Additionally, the rise of plant-based diets is influencing purchasing decisions, as buyers seek out vegan and organic margarine alternatives. The convenience of eCommerce platforms further enhances this shift, allowing consumers to easily access diverse product offerings tailored to their values and lifestyles.

Trends in the market:
In Europe, the margarine eCommerce market within the Oils & Fats sector is experiencing a notable shift towards products that prioritize transparency and sustainability. Consumers are increasingly seeking margarine options made from natural ingredients, reflecting a broader trend of health consciousness and ethical consumption. This is particularly evident among younger consumers, who favor vegan and organic alternatives. The convenience of eCommerce platforms accelerates this trend, enabling consumers to effortlessly discover and purchase diverse margarine products that align with their values, thereby reshaping market dynamics and presenting new opportunities for brands to innovate and engage.

Local special circumstances:
In Germany, the margarine eCommerce market thrives on a robust emphasis on quality and sustainability, with consumers increasingly favoring locally sourced ingredients and eco-friendly packaging. The United Kingdom’s market is shaped by a strong trend toward plant-based diets, driven by health movements and environmental awareness, leading to a surge in vegan margarine options. In France, the cultural appreciation for culinary heritage influences preferences for gourmet varieties. The Netherlands, known for its innovative food technology, sees growing demand for functional margarine products tailored to health-conscious consumers, enhancing market dynamics across the region.

Underlying macroeconomic factors:
The Margarine eCommerce market in Europe is significantly influenced by macroeconomic factors such as shifting consumer preferences, economic stability, and regulatory frameworks. Increasing disposable incomes and a rising middle class in countries like Germany and the UK are driving demand for premium, sustainable products. Conversely, economic fluctuations can affect consumer spending on non-essential goods. Additionally, governmental regulations promoting health and nutrition influence product formulations and labeling, while global trends towards plant-based diets and environmental sustainability further accelerate growth in regions like the Netherlands and France, enhancing market dynamics.

Methodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Visión general

  • Revenue
  • Analyst Opinion
  • Sales Channels
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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