Margarine - China

  • China
  • Revenue in the Margarine Market is projected to reach €1.00bn in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 8.58%, resulting in a projected market volume of €1.39bn by 2029.
  • With a projected market volume of €995.60m in 2025, most revenue is generated in China.
  • In the Margarine Market, the number of users is expected to amount to 121.8m users by 2029.
  • User penetration will be 7.1% in 2025 and is expected to hit 8.7% by 2029.
  • The average revenue per user (ARPU) is expected to amount to €11.12.
 
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Analyst Opinion

The Margarine eCommerce Market within the Oils & Fats sector in China is witnessing considerable growth, fueled by rising consumer interest in healthy cooking alternatives, the convenience of online shopping, and increasing demand for plant-based products among health-conscious shoppers.

Customer preferences:
Consumers in China are gravitating towards margarine as a healthier alternative to traditional butter, reflecting a broader trend of health-conscious eating. This shift is amplified by rising awareness of dietary fats and the benefits of plant-based options. Additionally, younger demographics, particularly millennials and Gen Z, are driving demand for convenient online shopping platforms that offer a variety of margarine products. The increasing focus on environmentally sustainable choices also influences purchasing decisions, as consumers seek brands that align with their values regarding health and sustainability.

Trends in the market:
In China, the margarine eCommerce market is experiencing a notable surge as consumers increasingly prefer margarine over traditional butter, aligning with a broader health-conscious movement. This trend is particularly strong among younger generations, such as millennials and Gen Z, who favor the convenience of online shopping for diverse margarine options. As awareness of healthy dietary fats and plant-based alternatives rises, brands that emphasize sustainability are gaining traction. This shift significantly impacts industry stakeholders, compelling them to innovate and enhance product offerings to align with evolving consumer preferences for health, convenience, and environmental responsibility.

Local special circumstances:
In China, the margarine eCommerce market is influenced by unique local factors such as regional cuisine preferences and a growing emphasis on health and wellness. Traditional Chinese cooking often incorporates oils and fats, yet there is a marked shift towards lighter, plant-based alternatives among urban consumers. Regulatory support for healthier food options, coupled with a robust online retail infrastructure, enhances accessibility to diverse margarine products. This convergence of cultural shifts and government initiatives is fostering a dynamic environment, encouraging brands to adapt to local taste profiles while promoting health benefits.

Underlying macroeconomic factors:
The Margarine eCommerce Market in China is significantly influenced by macroeconomic factors such as rising disposable incomes, urbanization, and increasing health consciousness among consumers. As the national economy continues to grow, more households are willing to spend on premium food products, including margarine. Fiscal policies promoting health-focused dietary changes and subsidies for healthier food alternatives further stimulate market growth. Additionally, the global trend towards sustainability and plant-based diets aligns with local consumption patterns, encouraging brands to innovate. These dynamics create a conducive environment for the expansion of the margarine segment within the broader Oils & Fats market.

Methodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Visión general

  • Revenue
  • Analyst Opinion
  • Sales Channels
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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