Oils & Fats - India
- India
- Revenue in the Oils & Fats Market is projected to reach €1,041.00m in 2025.
- Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 12.76%, resulting in a projected market volume of €1,683.00m by 2029.
- With a projected market volume of €4,868.00m in 2025, most revenue is generated in China.
- In the Oils & Fats Market, the number of users is expected to amount to 43.1m users by 2029.
- User penetration will be 2.2% in 2025 and is expected to hit 2.9% by 2029.
- The average revenue per user (ARPU) is expected to amount to €33.90.
Key regions: United States, South Korea, Germany, Brazil, Japan
Analyst Opinion
The Oils & Fats eCommerce Market in India is witnessing elevated growth, fueled by rising health consciousness, increased demand for convenience in online shopping, and innovations in product offerings that cater to diverse consumer preferences and dietary needs.
Customer preferences: Consumers in India are increasingly prioritizing health and wellness, leading to a greater demand for healthier oils, such as olive oil and avocados, over traditional options like palm oil. The rise of urbanization has also shifted preferences towards packaged and branded oils that emphasize quality and nutrition. Additionally, younger demographics are gravitating towards innovative cooking oils that cater to niche dietary requirements, such as cold-pressed or organic options. This shift reflects a broader cultural trend favoring transparency and sustainability in food choices.
Trends in the market: In India, the Oils & Fats eCommerce Market is experiencing a significant shift towards healthier oil options, with increased consumer interest in olive oil, avocado oil, and other premium alternatives. The trend is primarily driven by a burgeoning health-conscious population prioritizing nutritional value over traditional oils like palm oil. Urban consumers are gravitating towards branded, packaged oils that emphasize quality and sustainability. Additionally, younger demographics are exploring innovative options, such as cold-pressed and organic oils, reflecting a desire for transparency and ethical sourcing, which poses both opportunities and challenges for industry stakeholders seeking to adapt to these evolving consumer preferences.
Local special circumstances: In India, the Oils & Fats eCommerce Market is uniquely shaped by regional culinary traditions, where diverse cooking practices influence oil preferences across various states. The cultural inclination towards specific oils, such as mustard oil in the north or coconut oil in the south, creates distinct regional demands. Additionally, stringent regulations on food quality and labeling are fostering a transparent marketplace, compelling brands to emphasize authenticity. This localized consumer behavior, paired with an increasing focus on health, drives the growth of organic and specialty oils, presenting both opportunities and challenges for suppliers.
Underlying macroeconomic factors: The Oils & Fats eCommerce Market in India is significantly shaped by macroeconomic factors including fluctuating global oil prices, agricultural output, and domestic economic policies. With India being one of the largest consumers of edible oils, variations in international crude oil prices can directly impact local pricing structures and consumer spending. Additionally, the government's fiscal policies promoting agricultural sustainability and organic farming are fostering a shift towards healthier oil options. Urbanization and rising disposable incomes further drive the demand for premium oils, while inflationary pressures may challenge affordability, influencing consumer purchasing behavior and brand loyalty in this competitive market.
Methodology
Data coverage:
Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.Modeling approach / Market size:
Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.Visión general
- Revenue
- Analyst Opinion
- Sales Channels
- Users
- Global Comparison
- Methodology
- Key Market Indicators