Butter - United Kingdom

  • United Kingdom
  • Revenue in the Butter Market is projected to reach €108.90m in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 11.53%, resulting in a projected market volume of €168.50m by 2029.
  • With a projected market volume of €1,149.00m in 2025, most revenue is generated in the United States.
  • In the Butter Market, the number of users is expected to amount to 4.6m users by 2029.
  • User penetration will be 6.1% in 2025 and is expected to hit 7.1% by 2029.
  • The average revenue per user (ARPU) is expected to amount to €28.83.
 
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Analyst Opinion

The Butter eCommerce Market within the Oils & Fats sector in the United Kingdom is witnessing considerable growth. This surge is fueled by changing consumer preferences, increased online shopping, and a growing demand for premium and organic butter products.

Customer preferences:
Consumers in the United Kingdom are increasingly prioritizing health-conscious eating, driving demand for organic and ethically-sourced butter products in the eCommerce market. The rise of plant-based diets and awareness of saturated fat intake are leading to a greater interest in alternative fats and spreads. Additionally, younger generations, influenced by social media and wellness trends, are exploring gourmet butter varieties and innovative flavor profiles, prompting retailers to diversify their product offerings to cater to these evolving tastes and preferences.

Trends in the market:
In the United Kingdom, the Butter eCommerce Market within the Oils & Fats sector is experiencing a surge in demand for premium and health-oriented products as consumers increasingly gravitate towards organic and ethically-sourced options. The rise of plant-based diets is accelerating interest in alternative spreads, leading to a diversification in product offerings. Social media's influence is prompting younger consumers to explore gourmet butters with unique flavors, significantly impacting purchasing decisions. Consequently, industry stakeholders must adapt their strategies to cater to these evolving preferences, positioning themselves to capture a growing market segment focused on health and innovation.

Local special circumstances:
In the United Kingdom, the Butter eCommerce Market within the Oils & Fats sector is shaped by distinct local factors, including a robust tradition of dairy consumption and a strong emphasis on sustainability. The UK’s rich agricultural heritage fuels demand for locally-produced, high-quality butter, while regulatory standards promote transparency in sourcing practices. Cultural trends favor artisanal and gourmet products, encouraging innovation in flavors and uses. Additionally, the growing concern for environmental impact influences consumers to seek out ethical and sustainable options, driving market dynamics towards premium offerings.

Underlying macroeconomic factors:
The Butter eCommerce Market in the United Kingdom is significantly influenced by macroeconomic factors such as consumer spending patterns, inflation rates, and trade policies. A stable national economy encourages discretionary spending on premium and artisanal butter products, while inflation can impact pricing strategies and consumer preferences towards value-oriented options. Furthermore, the UK’s post-Brexit trade agreements shape import/export dynamics for dairy products, affecting market availability and pricing. Additionally, rising global trends in health consciousness drive demand for organic and sustainable butter options, aligning with local consumer values and preferences.

Methodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Visión general

  • Revenue
  • Analyst Opinion
  • Sales Channels
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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