Butter - South Korea
- South Korea
- Revenue in the Butter Market is projected to reach €14.76m in 2025.
- Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 8.47%, resulting in a projected market volume of €20.43m by 2029.
- With a projected market volume of €1,149.00m in 2025, most revenue is generated in the United States.
- In the Butter Market, the number of users is expected to amount to 2.2m users by 2029.
- User penetration will be 3.9% in 2025 and is expected to hit 4.5% by 2029.
- The average revenue per user (ARPU) is expected to amount to €7.97.
Analyst Opinion
The Butter eCommerce Market within the Oils & Fats sector in South Korea is witnessing moderate growth, influenced by the increasing preference for online shopping, rising health consciousness, and the growing demand for high-quality butter products among consumers.
Customer preferences: Consumers in South Korea are increasingly leaning towards premium and organic butter options, reflecting a heightened awareness of health and nutrition. This trend is further amplified by the rise of cooking enthusiasts who are exploring gourmet recipes, prompting a demand for high-quality butter to enhance flavors. Additionally, the growing influence of social media and cooking shows is inspiring a younger demographic to experiment with baking and cooking at home, subsequently driving online sales of butter products. This cultural shift emphasizes quality over quantity, reshaping purchasing behaviors in the eCommerce landscape.
Trends in the market: In South Korea, the butter eCommerce market is experiencing a notable shift towards premium and organic products, driven by consumers' increasing focus on health and nutrition. The rise of culinary interest, fueled by social media and cooking shows, has led to a surge in demand for high-quality butter among younger demographics. This trend indicates a significant behavioral change, as consumers prioritize quality and flavor in their cooking endeavors. As a result, industry stakeholders must adapt their strategies to cater to this evolving market, emphasizing premium offerings and engaging in effective online marketing to capture the growing segment of gourmet enthusiasts.
Local special circumstances: In South Korea, the butter eCommerce market is shaped by unique cultural preferences and dietary trends that set it apart from other regions. The country’s traditional cuisine often features dairy products in innovative ways, fostering a growing appreciation for artisanal and gourmet butter. Additionally, the influence of K-pop culture and food influencers on social media has propelled the interest in high-quality ingredients, encouraging consumers to experiment in the kitchen. Regulatory support for organic farming further bolsters the demand for premium butter, reflecting a national trend towards health-conscious eating that significantly impacts market dynamics.
Underlying macroeconomic factors: The Butter eCommerce Market in South Korea is significantly influenced by macroeconomic factors such as rising disposable incomes, shifts in consumer spending habits, and the growing trend towards premiumization in food products. As the national economy shows resilience through steady GDP growth, consumers are increasingly willing to invest in high-quality, artisanal butter. Additionally, favorable fiscal policies promoting health and wellness initiatives have led to increased awareness of nutrition, further boosting demand for organic and gourmet options. Global trends toward sustainable and ethical sourcing also resonate with South Korean consumers, aligning with their preferences for premium products while fostering a competitive market landscape.
Methodology
Data coverage:
Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.Modeling approach / Market size:
Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.Visión general
- Revenue
- Analyst Opinion
- Sales Channels
- Users
- Global Comparison
- Methodology
- Key Market Indicators