Butter - India

  • India
  • Revenue in the Butter Market is projected to reach €151.10m in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 13.64%, resulting in a projected market volume of €252.00m by 2029.
  • With a projected market volume of €1,149.00m in 2025, most revenue is generated in the United States.
  • In the Butter Market, the number of users is expected to amount to 33.2m users by 2029.
  • User penetration will be 1.7% in 2025 and is expected to hit 2.2% by 2029.
  • The average revenue per user (ARPU) is expected to amount to €6.39.
 
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Analyst Opinion

The Butter eCommerce Market within the Oils & Fats sector in India is witnessing elevated growth, fueled by increasing consumer demand for quality products, rising online shopping trends, and a growing emphasis on health and nutrition among the population.

Customer preferences:
Consumers are increasingly prioritizing natural and organic products, resulting in a notable rise in demand for premium butter options that emphasize purity and health benefits. Additionally, younger demographics, particularly millennials and Gen Z, are gravitating towards artisanal and locally sourced butter brands, reflecting a desire for authenticity and sustainability. The convenience of eCommerce platforms is also appealing to busy professionals and families, prompting them to explore diverse butter varieties and innovative flavors that cater to their evolving culinary preferences.

Trends in the market:
In India, the Butter eCommerce Market is experiencing a significant shift towards premium, organic, and artisanal butter products as consumers increasingly prioritize health and sustainability. This trend is particularly pronounced among millennials and Gen Z, who are not only seeking authentic, locally sourced options but also exploring innovative flavors that enhance their culinary experiences. The rise of eCommerce platforms is facilitating access to a diverse range of butter varieties, appealing to busy urban professionals and families. This evolving landscape presents vital opportunities for industry stakeholders to innovate and expand their offerings, catering to the growing demand for quality and convenience.

Local special circumstances:
In India, the Butter eCommerce Market is shaped by diverse regional tastes and preferences, influenced by local cuisines and dairy traditions. The country's rich agricultural landscape supports a variety of dairy farming practices, fostering a strong demand for locally sourced and artisanal butter. Cultural festivals often emphasize traditional cooking, driving interest in specialty butters. Additionally, regulatory frameworks around food safety and organic certifications are encouraging producers to adopt sustainable practices, further enhancing consumer trust and market growth in premium butter segments.

Underlying macroeconomic factors:
The Butter eCommerce Market in India is significantly influenced by macroeconomic factors such as rising disposable incomes, urbanization, and changing consumer lifestyles. The growth of the middle class is driving demand for premium and artisanal butter, while increased internet penetration and digital payment systems facilitate online purchases. Additionally, national economic health indicators, including GDP growth and inflation rates, impact consumer spending on food products. Fiscal policies promoting the dairy sector and investments in supply chain infrastructure further enhance market access. Global trends toward health consciousness and organic foods are also shaping consumer preferences, bolstering the market for high-quality butter.

Methodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Visión general

  • Revenue
  • Analyst Opinion
  • Sales Channels
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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