Butter - China

  • China
  • Revenue in the Butter Market is projected to reach €1.07bn in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 5.59%, resulting in a projected market volume of €1.33bn by 2029.
  • With a projected market volume of €1,149.00m in 2025, most revenue is generated in the United States.
  • In the Butter Market, the number of users is expected to amount to 121.8m users by 2029.
  • User penetration will be 7.1% in 2025 and is expected to hit 8.7% by 2029.
  • The average revenue per user (ARPU) is expected to amount to €11.95.
 
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Analyst Opinion

The Butter eCommerce Market within the Oils & Fats sector in China is witnessing considerable growth, fueled by increasing online shopping trends, a rising demand for premium butter products, and an expanding consumer base that prioritizes health and convenience in their dietary choices.

Customer preferences:
Consumers in China are increasingly gravitating towards premium and organic butter products, driven by heightened health consciousness and a desire for natural ingredients. This trend is particularly noticeable among younger demographics, who are more inclined to explore gourmet options and share their culinary experiences on social media platforms. Additionally, the convenience of online shopping is appealing to busy urban professionals, leading to a rise in subscription-based butter delivery services that cater to their evolving lifestyle and dietary preferences.

Trends in the market:
In China, the Butter eCommerce Market is experiencing a notable shift towards premium and organic butter offerings. This change is fueled by a growing health consciousness among consumers, particularly the younger generation, who prioritize natural ingredients and gourmet experiences. Social media plays a crucial role in this trend, as consumers share their culinary adventures, influencing others to explore higher-quality products. Additionally, the rise of online shopping is propelling subscription-based delivery services, catering to the busy lifestyles of urban professionals. These trends highlight significant opportunities for industry stakeholders to innovate and expand their product lines, positioning themselves to meet evolving consumer demands in a competitive market.

Local special circumstances:
In China, the Butter eCommerce Market is uniquely influenced by the country's diverse culinary heritage and regional preferences. The rise of premium and organic butter reflects a blend of Western food trends with local tastes, as consumers seek gourmet experiences that resonate with traditional flavors. Furthermore, stringent food safety regulations drive demand for certified organic products, enhancing consumer trust. Urbanization and a fast-paced lifestyle stimulate the adoption of online shopping, while social media amplifies the visibility of artisanal butter brands, fostering a competitive landscape that encourages innovation.

Underlying macroeconomic factors:
The Butter eCommerce Market in China is significantly shaped by macroeconomic factors such as rising disposable incomes, urbanization, and changing consumer preferences. As the middle class expands, there is an increasing demand for premium and organic butter products, aligning with global trends towards healthier and gourmet food options. Additionally, supportive fiscal policies and investments in eCommerce infrastructure bolster online shopping experiences. Economic stability enhances consumer confidence, while fluctuating commodity prices can affect butter production costs. Furthermore, trade dynamics and international agreements influence import tariffs, impacting pricing and availability within the market.

Methodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Visión general

  • Revenue
  • Analyst Opinion
  • Sales Channels
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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