Meat - Worldwide

  • Worldwide
  • Revenue in the Meat Market is projected to reach €84.07bn in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 11.04%, resulting in a projected market volume of €127.80bn by 2029.
  • With a projected market volume of €27,690.00m in 2025, most revenue is generated in the United States.
  • In the Meat Market, the number of users is expected to amount to 331.5m users by 2029.
  • User penetration will be 3.9% in 2025 and is expected to hit 4.5% by 2029.
  • The average revenue per user (ARPU) is expected to amount to €330.50.

Key regions: India, United States, Germany, China, Europe

 
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Analyst Opinion

The Meat eCommerce market is experiencing elevated growth globally, fueled by rising consumer demand for convenience, increasing health consciousness, and the expanding variety of online meat options, including fresh, processed, and alternative protein sources.

Customer preferences:
Consumers are increasingly prioritizing sustainable and ethically sourced meat products in their purchasing decisions, reflecting a growing awareness of environmental and animal welfare issues. This trend is particularly evident among younger demographics, who value transparency in sourcing and production methods. Additionally, the rise of flexitarian diets is leading to a demand for diverse protein options, including plant-based and alternative proteins. As lifestyles evolve, convenience remains paramount, with subscription services and direct-to-consumer models reshaping how meat is purchased and consumed.

Trends in the market:
In the global Meat eCommerce Market, there is a significant shift toward sustainable and ethically sourced meat products, driven by increased consumer awareness of environmental and animal welfare issues. This trend is particularly prominent among younger consumers, who prioritize transparency in sourcing and production practices. Concurrently, the rise of flexitarian diets is fostering a demand for diverse protein options, including plant-based alternatives. Furthermore, the convenience of subscription services and direct-to-consumer models is revolutionizing purchasing habits, prompting industry stakeholders to adapt to evolving consumer preferences, ensuring they meet the growing expectations for sustainability and convenience.

Local special circumstances:
In the United States, the Meat eCommerce Market is shaped by a strong culture of grilling and barbecuing, fostering a demand for high-quality, locally sourced meats. Meanwhile, in China, rapid urbanization and a growing middle class are driving an appetite for premium meat products, alongside traditional preferences for pork. The United Kingdom emphasizes food safety and traceability, influenced by stringent regulations, while South Korea's market is characterized by a unique blend of traditional and modern dining, with rising interest in ready-to-cook meal kits featuring meat, reflecting busy lifestyles.

Underlying macroeconomic factors:
The Meat eCommerce Market is significantly influenced by macroeconomic factors such as consumer spending trends, urbanization, and health consciousness. In the United States, a robust economy and disposable income bolster demand for premium meats, while rising health awareness drives interest in leaner, organic options. Conversely, China's rapid urbanization and rising incomes are shifting consumer preferences towards higher-quality meat, despite traditional tastes. In the UK, economic stability and stringent food safety regulations promote consumer trust in eCommerce platforms. Meanwhile, South Korea's modern lifestyle trends, coupled with economic growth, are propelling interest in convenient meal solutions, including ready-to-cook meat products.

Methodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Visión general

  • Revenue
  • Analyst Opinion
  • Sales Channels
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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