Meat - United Kingdom

  • United Kingdom
  • Revenue in the Meat Market is projected to reach €3.04bn in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 10.30%, resulting in a projected market volume of €4.50bn by 2029.
  • With a projected market volume of €27,690.00m in 2025, most revenue is generated in the United States.
  • In the Meat Market, the number of users is expected to amount to 6.0m users by 2029.
  • User penetration will be 7.9% in 2025 and is expected to hit 9.3% by 2029.
  • The average revenue per user (ARPU) is expected to amount to €614.10.

Key regions: India, United States, Germany, China, Europe

 
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Analyst Opinion

The Meat eCommerce market in the United Kingdom is witnessing considerable growth, fueled by increasing consumer demand for online shopping, a shift towards healthier eating habits, and the rising popularity of convenient meal solutions.

Customer preferences:
Consumers are increasingly prioritizing sustainable and ethically sourced meat products in their online shopping habits, reflecting a growing awareness of environmental and animal welfare issues. This shift is particularly pronounced among younger demographics, such as millennials and Gen Z, who favor brands that align with their values. Additionally, the rise of meal kits and subscription services caters to busy lifestyles, allowing families to enjoy convenient yet wholesome meal options while exploring diverse culinary experiences.

Trends in the market:
In the United Kingdom, the Meat eCommerce Market is experiencing a notable shift towards locally sourced and organic meat products as consumers become increasingly concerned about sustainability and food provenance. This trend is particularly evident among younger generations, who are actively seeking brands that reflect their ethical values. Furthermore, the popularity of meat subscription services and curated boxes is rising, catering to busy families looking for convenient meal solutions while exploring diverse cuisines. These developments present significant opportunities for industry stakeholders to innovate and align product offerings with evolving consumer preferences in a competitive landscape.

Local special circumstances:
In the United Kingdom, the Meat eCommerce Market is shaped by a combination of cultural preferences for traditional British meats and a growing interest in ethical consumption, influenced by the country's rich culinary heritage. Local regulations promoting animal welfare and food safety standards further differentiate the market, encouraging brands to prioritize transparency and sustainability. Additionally, the diverse demographics across regions, from urban centers to rural areas, influence purchasing behaviors, making tailored marketing strategies essential for capturing the varied consumer interests.

Underlying macroeconomic factors:
The Meat eCommerce Market in the United Kingdom is significantly influenced by macroeconomic factors such as fluctuating consumer confidence, disposable income levels, and inflation rates. As the economy experiences growth or contraction, household spending on premium meats can vary, impacting online purchasing behaviors. Additionally, shifts in global supply chains due to events like Brexit and the pandemic have altered meat sourcing, affecting prices and availability. Fiscal policies promoting local agriculture can enhance the competitiveness of domestic meat brands online, while environmental regulations may push businesses to adopt sustainable practices, aligning with consumers' ethical preferences.

Methodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Visión general

  • Revenue
  • Analyst Opinion
  • Sales Channels
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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