Meat - South Korea
- South Korea
- Revenue in the Meat Market is projected to reach €2,109.00m in 2025.
- Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 8.91%, resulting in a projected market volume of €2,967.00m by 2029.
- With a projected market volume of €27,690.00m in 2025, most revenue is generated in the United States.
- In the Meat Market, the number of users is expected to amount to 3.0m users by 2029.
- User penetration will be 5.4% in 2025 and is expected to hit 6.2% by 2029.
- The average revenue per user (ARPU) is expected to amount to €810.40.
Key regions: India, United States, Germany, China, Europe
Analyst Opinion
The Meat eCommerce Market in South Korea is experiencing moderate growth, fueled by factors such as changing consumer preferences towards online shopping, increased demand for quality meat products, and a shift towards healthier, sustainable alternatives in dietary choices.
Customer preferences: Consumers in South Korea are increasingly prioritizing quality and sustainability in their meat choices, resulting in a growing preference for premium and ethically sourced products available through eCommerce platforms. The rise of health-conscious millennials and Gen Z shoppers is driving demand for organic and hormone-free meat options, reflecting a cultural shift towards mindful eating. Additionally, busy urban lifestyles are prompting consumers to seek convenient online shopping solutions, leading to a surge in subscription-based meat delivery services that cater to time-strapped households.
Trends in the market: In South Korea, the meat eCommerce market is experiencing a significant shift towards premium and ethically sourced products, reflecting consumer demand for quality and sustainability. The rise of health-conscious millennials and Gen Z is driving increased interest in organic and hormone-free meat options, indicating a broader cultural movement towards mindful eating. Furthermore, the convenience of online shopping is fueling growth in subscription-based meat delivery services, which cater to busy urban lifestyles. This trend presents both opportunities and challenges for industry stakeholders, who must adapt to evolving consumer preferences while ensuring product quality and sustainability.
Local special circumstances: In South Korea, the meat eCommerce market is shaped by a blend of traditional culinary values and modern consumer trends. The country's rich food culture emphasizes high-quality ingredients, fostering a demand for premium meats that align with local tastes. Additionally, strict food safety regulations ensure that consumers prioritize ethically sourced products. As urbanization continues, the convenience of online shopping appeals to busy professionals, while the influence of K-food trends promotes unique offerings like marbled beef and specialty poultry, creating a distinct market landscape.
Underlying macroeconomic factors: The South Korean meat eCommerce market is significantly influenced by overarching macroeconomic factors such as urbanization trends, disposable income levels, and consumer spending habits. As the economy continues to grow, rising disposable incomes empower consumers to prioritize quality and specialty meats, aligning with their culinary expectations. Additionally, government fiscal policies that support agricultural innovation and food safety initiatives bolster consumer confidence in the eCommerce space. Furthermore, global supply chain dynamics and trade agreements impact meat pricing and availability, shaping purchasing decisions and market competitiveness in this vibrant sector.
Methodology
Data coverage:
Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.Modeling approach / Market size:
Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.Visión general
- Revenue
- Analyst Opinion
- Sales Channels
- Users
- Global Comparison
- Methodology
- Key Market Indicators