Fresh Meat - Asia
- Asia
- Revenue in the Fresh Meat Market is projected to reach €29.24bn in 2025.
- Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 9.21%, resulting in a projected market volume of €41.60bn by 2029.
- With a projected market volume of €22,240.00m in 2025, most revenue is generated in China.
- In the Fresh Meat Market, the number of users is expected to amount to 114.3m users by 2029.
- User penetration will be 2.1% in 2025 and is expected to hit 2.6% by 2029.
- The average revenue per user (ARPU) is expected to amount to €346.40.
Analyst Opinion
The Fresh Meat eCommerce Market in Asia is witnessing considerable growth, fueled by increasing consumer demand for quality meat products, the rise of online shopping platforms, and greater emphasis on convenience and safety in food purchasing.
Customer preferences: Consumers are increasingly prioritizing traceability and quality when purchasing fresh meat online, reflecting a growing awareness of food safety and ethical sourcing practices. This trend is particularly pronounced among younger demographics who are influenced by sustainability and health-conscious lifestyles. Additionally, the rise of social media platforms is shaping meat purchasing habits, as consumers seek recommendations and engage with brands that align with their values. Urbanization and busy lifestyles further drive the demand for convenient delivery options, reshaping traditional meat buying behaviors.
Trends in the market: In Asia, the Fresh Meat eCommerce Market is experiencing a significant shift towards improved transparency and quality assurance, driven by consumer demand for traceability and ethical sourcing. Younger consumers, particularly those in urban areas, are increasingly prioritizing sustainable practices, influencing their purchasing decisions. Social media platforms are playing a crucial role in shaping these behaviors, with consumers actively seeking brand endorsements that resonate with their values. As urban living becomes more prevalent, the demand for convenient delivery services continues to grow, prompting industry stakeholders to adapt their business models to meet these evolving consumer preferences.
Local special circumstances: In China, the Fresh Meat eCommerce Market is heavily influenced by the rapid urbanization and the increasing health consciousness among consumers, leading to a demand for high-quality, safe meat products. South Korea's market is characterized by a strong emphasis on premium products, with a cultural preference for locally sourced meat, driving consumers to seek out trustworthy online retailers. In Japan, the aging population prioritizes convenience and quality assurance, resulting in a surge in subscription services for fresh meat delivery. Meanwhile, Indonesia's diverse culinary traditions and growing middle class are fostering a vibrant online meat market, emphasizing affordable and ethically sourced options tailored to local tastes.
Underlying macroeconomic factors: The Fresh Meat eCommerce Market in Asia is significantly shaped by macroeconomic factors such as rising disposable incomes, urbanization, and shifting consumer preferences towards quality and safety. Countries with robust economic growth, like China and Indonesia, witness a surge in online meat sales as consumers seek premium products and convenience. Fiscal policies promoting eCommerce and food safety standards also bolster market confidence. Additionally, the increasing focus on sustainability and ethical sourcing aligns with global trends, prompting retailers to adapt to consumer demand for transparency and local sourcing in meat products, thus driving overall market performance.
Methodology
Data coverage:
Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.Modeling approach / Market size:
Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.Visión general
- Revenue
- Analyst Opinion
- Sales Channels
- Users
- Global Comparison
- Methodology
- Key Market Indicators