Food - Germany
- Germany
- Revenue in the Food Market is projected to reach €10,910.00m in 2025.
- Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 12.23%, resulting in a projected market volume of €17,310.00m by 2029.
- With a projected market volume of €318.20bn in 2025, most revenue is generated in China.
- In the Food Market, the number of users is expected to amount to 30.9m users by 2029.
- User penetration will be 36.1% in 2025 and is expected to hit 42.1% by 2029.
- The average revenue per user (ARPU) is expected to amount to €420.70.
Key regions: Europe, China, Japan, India, South Korea
Analyst Opinion
The Food eCommerce market in Germany is witnessing substantial growth, fueled by increasing consumer demand for convenience, a shift towards online shopping, and a heightened focus on quality and health, thereby transforming the way people purchase food products.
Customer preferences: Consumers in Germany are notably shifting towards sustainable and local food options in the eCommerce landscape, driven by a growing awareness of environmental issues and health concerns. This trend reflects a cultural preference for organic and ethically sourced products, with many opting for delivery services that emphasize minimal packaging and carbon footprint reduction. Additionally, the rise of meal kits and subscription services caters to busy lifestyles, appealing particularly to younger demographics seeking convenience without compromising on quality or sustainability.
Trends in the market: In Germany, the Food eCommerce market is experiencing a significant shift towards sustainable and local food sourcing, as consumers increasingly prioritize eco-friendly and health-conscious options. This trend is highlighted by a burgeoning demand for organic products and services that minimize packaging waste, reflecting a societal commitment to environmental stewardship. The rise of meal kit subscriptions caters to busy individuals, particularly younger consumers, who seek convenience while maintaining dietary quality. These evolving preferences are reshaping market dynamics, prompting industry stakeholders to innovate and adapt their offerings to align with consumer values, which could enhance brand loyalty and market share in this competitive landscape.
Local special circumstances: In Germany, the Food eCommerce market is distinctively shaped by its strong agricultural heritage and emphasis on sustainability. The country’s geographical diversity supports a variety of local produce, fostering a culture that values organic and regionally sourced foods. Moreover, stringent regulations regarding food safety and environmental standards further reinforce consumer trust in eCommerce platforms. The German population’s commitment to eco-conscious practices drives demand for zero-waste packaging and supports local farmers, influencing market strategies and encouraging innovations that resonate with consumer values.
Underlying macroeconomic factors: The Food eCommerce market in Germany is significantly shaped by macroeconomic factors, including consumer spending patterns, economic stability, and shifts in agricultural policy. With a robust national economy, rising disposable incomes encourage greater online food purchases, particularly among health-conscious consumers. Moreover, Germany's commitment to sustainability is reinforced by fiscal policies that support organic farming and eco-friendly practices, enhancing market growth. Global trends, such as increased demand for plant-based foods and ethical sourcing, further influence consumer preferences, compelling eCommerce platforms to innovate in product offerings and delivery solutions.
Methodology
Data coverage:
Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.Modeling approach / Market size:
Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.Visión general
- Revenue
- Key Players
- Analyst Opinion
- Sales Channels
- Users
- Demographics
- Global Comparison
- Methodology
- Key Market Indicators