Fruits & Nuts - Worldwide
- Worldwide
- Revenue in the Fruits & Nuts Market is projected to reach €59.97bn in 2025.
- Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 10.26%, resulting in a projected market volume of €88.63bn by 2029.
- With a projected market volume of €25,400.00m in 2025, most revenue is generated in China.
- In the Fruits & Nuts Market, the number of users is expected to amount to 392.4m users by 2029.
- User penetration will be 4.6% in 2025 and is expected to hit 5.4% by 2029.
- The average revenue per user (ARPU) is expected to amount to €200.90.
Key regions: Japan, China, United Kingdom, South Korea, United States
Analyst Opinion
The Fruits & Nuts eCommerce market is witnessing substantial growth globally, fueled by heightened consumer demand for healthy options, the convenience of online shopping, and increased accessibility to fresh and processed produce. This trend is reshaping the food market landscape.
Customer preferences: Consumers are gravitating towards sustainable and ethically sourced fruits and nuts, reflecting a growing awareness of environmental issues and the impact of food production on the planet. This shift is particularly evident among younger demographics who prioritize organic options and transparent supply chains. Additionally, the rise of plant-based diets is driving demand for innovative snack alternatives, while convenience and subscription services are appealing to busy lifestyles, leading to a transformation in how fruits and nuts are marketed and consumed online.
Trends in the market: Globally, the Fruits & Nuts eCommerce market is experiencing a significant shift towards sustainable sourcing, as consumers increasingly prioritize ethically produced goods. This trend is particularly pronounced among millennials and Gen Z, who actively seek out organic options and demand transparency in supply chains. The popularity of plant-based diets is also spurring innovation in snack alternatives, while the convenience of online shopping and subscription models caters to busy lifestyles. These evolving consumer preferences are reshaping marketing strategies and creating new opportunities for industry stakeholders to engage with a more environmentally conscious audience.
Local special circumstances: In China, the Fruits & Nuts eCommerce market is fueled by the rapid adoption of mobile payment solutions and a preference for fresh, locally sourced products, as consumers increasingly value quality and authenticity. In the United States, the focus is on health and wellness, with strong demand for organic and non-GMO options, influenced by stringent food safety regulations and a robust online shopping culture. In India, regional diversity affects preferences, with local fruits gaining popularity, while the UK sees a rise in ethical consumerism, driving demand for sustainably sourced nuts and fruits that align with environmental values.
Underlying macroeconomic factors: The Fruits & Nuts eCommerce market is significantly influenced by macroeconomic factors such as changing consumer preferences, global trade dynamics, and economic stability. In countries with rising disposable incomes, such as China and India, there is a growing demand for high-quality, fresh products, propelled by urbanization and a shift towards online shopping. Conversely, in regions facing economic uncertainty, consumers may prioritize cost over quality, impacting premium product sales. Additionally, government policies promoting organic farming and sustainability can boost market growth, while fluctuations in currency and supply chain disruptions due to global events also play a critical role in shaping market performance.
Methodology
Data coverage:
Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.Modeling approach / Market size:
Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.Visión general
- Revenue
- Analyst Opinion
- Sales Channels
- Users
- Global Comparison
- Methodology
- Key Market Indicators