Processed & Frozen Fruits - South Korea

  • South Korea
  • Revenue in the Processed & Frozen Fruits Market is projected to reach €53.99m in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 8.43%, resulting in a projected market volume of €74.64m by 2029.
  • With a projected market volume of €1,955.00m in 2025, most revenue is generated in the United States.
  • In the Processed & Frozen Fruits Market, the number of users is expected to amount to 2.9m users by 2029.
  • User penetration will be 5.0% in 2025 and is expected to hit 5.8% by 2029.
  • The average revenue per user (ARPU) is expected to amount to €22.21.
 
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Analyst Opinion

The Processed & Frozen Fruits eCommerce Market in South Korea is experiencing moderate growth, influenced by changing consumer preferences for convenience, increased demand for healthy snacks, and the rise of online shopping platforms enhancing accessibility.

Customer preferences:
Consumers in South Korea are gravitating towards processed and frozen fruits as part of a broader trend towards healthy, convenient eating. This shift is largely influenced by the fast-paced lifestyle of urban dwellers, who prioritize quick meal solutions without compromising on nutritional value. Additionally, younger generations are increasingly conscious about sustainability, favoring eco-friendly packaging and ethical sourcing. The rise of online shopping has further accelerated this trend, offering greater accessibility to a diverse range of high-quality options tailored to health-conscious consumers.

Trends in the market:
In South Korea, the Processed & Frozen Fruits eCommerce Market is experiencing a surge in demand as consumers increasingly seek out convenient, nutrient-rich options that align with their busy lifestyles. This trend is particularly prominent among millennials and Gen Z, who prioritize health and sustainability, opting for products with minimal environmental impact. The digital shopping landscape is evolving, with online platforms enhancing user experiences through tailored recommendations and subscription services. As consumer preferences shift, industry stakeholders must adapt by focusing on innovation, ethical sourcing, and engaging marketing strategies to capture this growing market segment.

Local special circumstances:
In South Korea, the Processed & Frozen Fruits eCommerce Market is shaped by unique local factors such as the country's advanced technology infrastructure and a strong emphasis on health and wellness. The high population density in urban areas drives consumers to seek convenient food solutions, amplifying the popularity of online grocery shopping. Additionally, cultural trends favoring fresh, premium-quality ingredients create demand for innovative frozen fruit products. Regulatory frameworks promoting food safety and transparency further enhance consumer trust, influencing purchasing decisions in this evolving market landscape.

Underlying macroeconomic factors:
The Processed & Frozen Fruits eCommerce Market in South Korea is significantly influenced by macroeconomic factors, including the nation's robust economic growth, rising disposable incomes, and increasing urbanization. As consumers enjoy greater financial stability, their willingness to spend on premium, convenient food options rises. Furthermore, global trends toward health and wellness, along with an aging population, drive demand for nutritious frozen fruit products. Fiscal policies promoting agricultural innovation and eCommerce growth also enhance market accessibility. Additionally, the impact of international trade agreements ensures a steady supply of diverse fruit options, further stimulating this dynamic market.

Methodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Visión general

  • Revenue
  • Analyst Opinion
  • Sales Channels
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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