Nuts - South Korea

  • South Korea
  • Revenue in the Nuts Market is projected to reach €92.26m in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 8.93%, resulting in a projected market volume of €129.90m by 2029.
  • With a projected market volume of €2,251.00m in 2025, most revenue is generated in the United States.
  • In the Nuts Market, the number of users is expected to amount to 2.8m users by 2029.
  • User penetration will be 5.0% in 2025 and is expected to hit 5.8% by 2029.
  • The average revenue per user (ARPU) is expected to amount to €38.32.
 
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Analyst Opinion

The Nuts eCommerce Market within the Fruits & Nuts segment in South Korea is experiencing moderate growth, influenced by the rising health consciousness of consumers, increasing online shopping trends, and the expansion of specialty nut offerings catering to diverse dietary preferences.

Customer preferences:
Consumers in South Korea are increasingly gravitating towards premium and specialty nut products that align with their health and wellness goals, reflecting a broader trend of conscious eating. The rise of plant-based diets and the demand for allergen-free options are reshaping product offerings in the Nuts eCommerce Market, with brands introducing innovative nut-based snacks. Additionally, younger demographics are leveraging social media to discover and share unique nut recipes, driving engagement and fueling a desire for personalized, health-centric food choices in this digital marketplace.

Trends in the market:
In South Korea, the Nuts eCommerce Market is experiencing a surge in demand for organic and sustainable nut products, driven by a consumer preference for environmentally friendly options. As plant-based diets gain popularity, brands are innovating with nut-based alternatives to traditional snacks, enhancing their appeal to health-conscious individuals. Furthermore, the integration of online platforms with social media is facilitating community engagement, allowing consumers to share recipes and product recommendations. This trend not only influences purchasing decisions but also prompts stakeholders to adapt their marketing strategies to emphasize transparency and sustainability, shaping the future landscape of the industry.

Local special circumstances:
In South Korea, the Nuts eCommerce Market is shaped by a blend of technological advancement and cultural preferences. The country's high internet penetration and smartphone usage enable seamless online shopping experiences, making premium nut products readily accessible. Additionally, traditional health beliefs, such as the importance of natural ingredients, drive demand for locally-sourced and organic nuts. Regulatory support for health foods further encourages innovation, while a strong emphasis on sustainability resonates with consumers, fostering loyalty and influencing purchasing behaviors in this dynamic market.

Underlying macroeconomic factors:
The Nuts eCommerce Market in South Korea is significantly influenced by macroeconomic factors, including robust national economic growth and rising disposable incomes, which enhance consumer purchasing power. Additionally, global trends toward health and wellness are driving demand for nutrient-rich snacks like nuts, aligning with the growing preference for healthier eating habits. Fiscal policies that promote agricultural innovation and support local producers further stimulate market growth. Furthermore, the increasing importance of sustainability and ethical sourcing among consumers is shaping buying behaviors, compelling eCommerce platforms to prioritize eco-friendly practices, thereby strengthening brand loyalty.

Methodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Visión general

  • Revenue
  • Analyst Opinion
  • Sales Channels
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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