Fresh Fruits - South Korea

  • South Korea
  • Revenue in the Fresh Fruits Market is projected to reach €1,107.00m in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 5.16%, resulting in a projected market volume of €1,354.00m by 2029.
  • With a projected market volume of €21,760.00m in 2025, most revenue is generated in China.
  • In the Fresh Fruits Market, the number of users is expected to amount to 2.4m users by 2029.
  • User penetration will be 4.3% in 2025 and is expected to hit 5.0% by 2029.
  • The average revenue per user (ARPU) is expected to amount to €532.90.
 
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Analyst Opinion

The Fresh Fruits eCommerce Market in South Korea is experiencing moderate growth, propelled by factors like changing consumer preferences, enhanced online shopping experiences, and increasing demand for fresh produce. This trend reflects a shift towards healthier lifestyles and convenience.

Customer preferences:
Consumers in South Korea are increasingly prioritizing fresh and organic fruits, reflecting a broader trend towards health-conscious eating habits. This shift is influenced by a growing awareness of nutrition and wellness, particularly among younger generations who value transparency in sourcing and sustainability. Additionally, the rise of mobile commerce has made it easier for consumers to access diverse offerings, driving demand for home delivery services. Social media also plays a pivotal role, as visually appealing fruit presentations encourage online purchases, particularly among millennials and Gen Z shoppers.

Trends in the market:
In South Korea, the Fresh Fruits eCommerce market is experiencing a surge in demand for organic and locally sourced produce, driven by consumers' increasing health consciousness. The trend reflects a broader global movement towards sustainable eating, particularly among younger demographics who seek transparency in food sourcing. The proliferation of mobile shopping platforms is facilitating access to a diverse range of fresh fruits, while social media marketing enhances visual engagement, prompting impulse purchases. This shift presents significant opportunities for industry stakeholders to innovate in supply chain transparency and customer engagement strategies.

Local special circumstances:
In South Korea, the Fresh Fruits eCommerce market is uniquely influenced by the country's compact geography, which fosters a strong emphasis on local produce and short supply chains. Cultural preferences for seasonal fruits, such as strawberries and melons, drive demand for freshness and quality. Moreover, regulatory standards around food safety and organic certifications enhance consumer trust. The rise of mobile payment systems and social media engagement is further propelling the market, as younger consumers prioritize convenience and sustainability in their fruit purchases, shaping an innovative eCommerce landscape.

Underlying macroeconomic factors:
The Fresh Fruits eCommerce market in South Korea is shaped by several macroeconomic factors, including the country’s robust economic health and focus on innovation. The national emphasis on technology adoption and digital commerce has enabled seamless online shopping experiences, attracting a younger demographic. Additionally, government policies promoting local agriculture and sustainability bolster consumer confidence in local produce. Global trends toward healthier diets and increasing interest in organic products also support market growth. Moreover, inflation and changing consumer spending behaviors can affect purchasing patterns, influencing demand dynamics within the fresh fruits sector.

Methodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Visión general

  • Revenue
  • Analyst Opinion
  • Sales Channels
  • Users
  • Global Comparison
  • Methodology
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