Fruits & Nuts - Europe

  • Europe
  • Revenue in the Fruits & Nuts Market is projected to reach €5.60bn in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 11.32%, resulting in a projected market volume of €8.60bn by 2029.
  • With a projected market volume of €25,400.00m in 2025, most revenue is generated in China.
  • In the Fruits & Nuts Market, the number of users is expected to amount to 41.8m users by 2029.
  • User penetration will be 4.5% in 2025 and is expected to hit 5.2% by 2029.
  • The average revenue per user (ARPU) is expected to amount to €163.10.

Key regions: Japan, China, United Kingdom, South Korea, United States

 
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Analyst Opinion

The Fruits & Nuts eCommerce Market in Europe is witnessing substantial growth, fueled by a shift towards online shopping, increasing health consciousness among consumers, and the demand for fresh and processed options that cater to diverse dietary preferences.

Customer preferences:
Consumers in Europe are gravitating towards organic and sustainably sourced fruits and nuts, reflecting a growing awareness of environmental issues and health impacts. This trend is particularly pronounced among younger demographics who prioritize clean eating and ethical consumption. Additionally, the rise of plant-based diets is driving demand for innovative fruit and nut blends that cater to vegan and vegetarian lifestyles. Convenience in shopping is also a key factor, with consumers favoring subscription services that provide regular deliveries of fresh produce tailored to individual preferences.

Trends in the market:
In Europe, the Fruits & Nuts eCommerce Market is experiencing a significant shift towards organic and sustainably sourced products, driven by heightened consumer awareness of health and environmental impacts. Younger consumers are leading this charge, prioritizing clean eating and ethical sourcing, which has led to a surge in demand for innovative fruit and nut blends tailored for vegan and vegetarian diets. Additionally, the popularity of subscription services is growing, as consumers seek convenience and personalized deliveries of fresh produce, indicating a potential pivot in retail strategies that could benefit producers and eCommerce platforms.

Local special circumstances:
In the United Kingdom, the Fruits & Nuts eCommerce Market is influenced by a strong preference for local sourcing and organic certifications, as consumers increasingly value provenance and sustainability. In Germany, a robust regulatory framework supports eco-labeling, which enhances consumer trust in organic products, while cultural emphasis on health drives demand for innovative, nutrient-dense snacks. In Spain, traditional Mediterranean diets encourage the consumption of nuts, with a rising interest in online platforms for regional specialties. Italy’s rich culinary heritage promotes artisanal fruit and nut products, stimulating eCommerce growth as consumers seek authentic, high-quality options.

Underlying macroeconomic factors:
The Fruits & Nuts eCommerce Market in Europe is significantly influenced by macroeconomic factors such as consumer spending trends, economic stability, and regulatory frameworks. In countries with strong economic growth, such as Germany and the Netherlands, disposable income increases, fueling demand for premium and organic fruit and nut products. Additionally, EU-wide regulations promoting food safety and sustainability enhance consumer confidence in online purchases. Conversely, inflationary pressures and fluctuating currency values may impact pricing strategies and profit margins. Overall, as health-consciousness rises, eCommerce platforms are adapting to meet the diverse preferences of consumers across various European markets.

Methodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Visión general

  • Revenue
  • Analyst Opinion
  • Sales Channels
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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