Processed Fish & Seafood - South Korea
- South Korea
- Revenue in the Processed Fish & Seafood Market is projected to reach €508.40m in 2025.
- Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 9.13%, resulting in a projected market volume of €721.00m by 2029.
- With a projected market volume of €6,295.00m in 2025, most revenue is generated in China.
- In the Processed Fish & Seafood Market, the number of users is expected to amount to 2.0m users by 2029.
- User penetration will be 3.5% in 2025 and is expected to hit 4.0% by 2029.
- The average revenue per user (ARPU) is expected to amount to €303.60.
Analyst Opinion
The Processed Fish & Seafood eCommerce Market in South Korea is witnessing moderate growth, fueled by increasing demand for convenient meal options, a surge in online shopping habits, and a growing focus on health benefits associated with fish consumption.
Customer preferences: Consumers in South Korea are increasingly gravitating towards sustainable and ethically sourced processed fish and seafood products, reflecting a heightened awareness of environmental issues. This trend is bolstered by the younger demographic, who prioritize health and sustainability in their purchasing decisions. Additionally, the rise in home cooking and meal prepping has prompted a demand for easy-to-prepare seafood options. This cultural shift towards health-conscious eating is also influencing brands to innovate with product offerings that highlight nutritional benefits and convenience.
Trends in the market: In South Korea, the processed fish and seafood eCommerce market is experiencing a surge in demand for sustainable and ethically sourced products, driven by a growing consumer consciousness regarding environmental sustainability. Younger consumers, particularly millennials and Gen Z, are increasingly prioritizing health, leading to a preference for nutrient-rich, easy-to-prepare seafood options. This cultural shift promotes innovations in packaging and product formulation, encouraging brands to highlight convenience and nutritional benefits. As home cooking trends continue to rise, industry stakeholders must adapt by enhancing their online presence and focusing on transparent sourcing to capture this evolving market segment.
Local special circumstances: In South Korea, the processed fish and seafood eCommerce market is shaped by the nation’s extensive coastline and rich marine biodiversity, fostering a strong seafood culture. Traditional dishes, coupled with the popularity of K-food globally, enhance local demand for processed seafood products. Additionally, stringent food safety regulations and certifications bolster consumer trust in online purchases. The emergence of trend-driven platforms, which emphasize fresh, high-quality ingredients, aligns with the rapid digitalization of consumer habits, making online seafood shopping more appealing and accessible.
Underlying macroeconomic factors: The processed fish and seafood eCommerce market in South Korea is significantly influenced by macroeconomic factors such as consumer spending trends, import-export dynamics, and trade agreements. The country's robust economic growth fosters disposable income increases, enabling consumers to spend more on premium seafood products. Additionally, evolving trade policies and agreements enhance sourcing opportunities, allowing for a diverse range of processed seafood options. The rising global demand for health-conscious food choices further propels market growth, as consumers seek nutritious alternatives. Moreover, fluctuations in currency exchange rates can affect pricing strategies for imported goods, impacting overall market performance in the eCommerce space.
Methodology
Data coverage:
Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.Modeling approach / Market size:
Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.Visión general
- Revenue
- Analyst Opinion
- Sales Channels
- Users
- Global Comparison
- Methodology
- Key Market Indicators