Processed Fish & Seafood - India

  • India
  • Revenue in the Processed Fish & Seafood Market is projected to reach €330.90m in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 12.29%, resulting in a projected market volume of €526.10m by 2029.
  • With a projected market volume of €6,295.00m in 2025, most revenue is generated in China.
  • In the Processed Fish & Seafood Market, the number of users is expected to amount to 27.8m users by 2029.
  • User penetration will be 1.4% in 2025 and is expected to hit 1.9% by 2029.
  • The average revenue per user (ARPU) is expected to amount to €16.69.
 
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Analyst Opinion

The Processed Fish & Seafood eCommerce Market in India is witnessing accelerated growth, fueled by rising consumer preferences for convenient meal options, increasing health consciousness, and the expanding availability of diverse online seafood products.

Customer preferences:
Consumers in India are increasingly gravitating towards online platforms for purchasing processed fish and seafood, driven by a desire for quality and authenticity. This trend is bolstered by younger, health-conscious demographics seeking protein-rich, low-fat meal options as part of their evolving dietary preferences. Additionally, the convenience of home delivery aligns with busy lifestyles, while a growing interest in sustainable and ethically sourced seafood reflects a cultural shift towards environmental awareness. This fusion of convenience, health, and sustainability is reshaping the market.

Trends in the market:
In India, the processed fish and seafood eCommerce market is experiencing significant growth as consumers increasingly prefer online shopping for fresh, high-quality products. The trend is particularly pronounced among younger, health-conscious individuals prioritizing protein-rich diets and convenient meal solutions. Moreover, the rising emphasis on sustainability and ethical sourcing is transforming purchasing behaviors, with consumers demanding transparency in sourcing practices. This convergence of health consciousness, convenience, and environmental awareness is reshaping the competitive landscape, prompting industry stakeholders to innovate in product offerings and enhance supply chain transparency.

Local special circumstances:
In India, the processed fish and seafood eCommerce market is expanding rapidly, driven by a unique blend of coastal geography and rich culinary traditions that emphasize seafood in local diets. The diverse regional cuisines highlight various fish and seafood specialties, influencing consumer preferences and product offerings. Additionally, stringent regulations regarding seafood quality and safety are fostering trust in online platforms. The increasing focus on aquaculture sustainability is also shaping purchasing behaviors, encouraging consumers to support brands that prioritize ethical sourcing and environmental responsibility.

Underlying macroeconomic factors:
The growth of the processed fish and seafood eCommerce market in India is significantly influenced by macroeconomic factors such as rising disposable incomes, urbanization, and changing consumer lifestyles. As more consumers shift to online shopping, driven by digital penetration and convenience, eCommerce platforms are becoming essential for seafood access. Additionally, government initiatives promoting aquaculture and sustainable fishing practices are enhancing production efficiency and product availability. Fluctuations in global seafood prices and trade dynamics further impact local market conditions, influencing consumer choices and brand loyalty in this evolving segment.

Methodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Visión general

  • Revenue
  • Analyst Opinion
  • Sales Channels
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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