Processed Fish & Seafood - Germany
- Germany
- Revenue in the Processed Fish & Seafood Market is projected to reach €130.90m in 2025.
- Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 13.92%, resulting in a projected market volume of €220.50m by 2029.
- With a projected market volume of €6,295.00m in 2025, most revenue is generated in China.
- In the Processed Fish & Seafood Market, the number of users is expected to amount to 2.8m users by 2029.
- User penetration will be 3.2% in 2025 and is expected to hit 3.7% by 2029.
- The average revenue per user (ARPU) is expected to amount to €56.58.
Analyst Opinion
The Processed Fish & Seafood eCommerce Market in Germany is witnessing significant growth, driven by factors such as increased online shopping trends, a shift towards healthier eating habits, and the rising popularity of convenient meal options among consumers.
Customer preferences: Consumers in Germany are increasingly prioritizing sustainable and ethically sourced food products, which is notably influencing the processed fish and seafood eCommerce market. The demand for organic and eco-friendly options is rising, reflecting a broader awareness of environmental impact. Furthermore, younger demographics, particularly millennials and Gen Z, are gravitating towards ready-to-eat seafood meals that offer convenience without compromising on health. This shift is also fueled by busy lifestyles, prompting a desire for nutritious, high-quality meal solutions that align with modern dietary preferences.
Trends in the market: In Germany, the processed fish and seafood eCommerce market is experiencing a surge in demand for sustainable and ethically sourced products, driven by a growing consumer awareness of environmental issues. This trend is particularly strong among younger generations, including millennials and Gen Z, who favor convenient, ready-to-eat seafood options that do not compromise health standards. The rise of online shopping platforms further facilitates access to these products, enabling consumers to make informed choices. Industry stakeholders must adapt by enhancing product transparency and investing in eco-friendly practices to meet evolving consumer expectations and maintain competitiveness in an increasingly conscientious market.
Local special circumstances: In Germany, the processed fish and seafood eCommerce market is shaped by a unique blend of geographical advantages and cultural attitudes towards sustainability. The country's extensive coastline and rich fishing traditions foster a strong local supply chain for fresh seafood. Additionally, stringent EU regulations promote high standards for food safety and environmental protection, aligning with consumer demand for quality. German consumers increasingly prioritize seafood sourced from sustainable fisheries, reflecting a cultural shift toward environmental responsibility. This local consciousness influences purchasing behavior, driving the demand for transparent and ethically produced options in the eCommerce sphere.
Underlying macroeconomic factors: The processed fish and seafood eCommerce market in Germany is significantly influenced by macroeconomic factors such as consumer spending trends, economic stability, and trade policies. The nation's robust economic performance, characterized by low unemployment and high disposable income, supports increased expenditure on premium seafood products. Additionally, Germany's commitment to sustainability aligns with global trends toward responsible consumption, driving demand for eco-friendly options. Fluctuating exchange rates and trade agreements also impact the pricing of imported seafood, affecting overall market dynamics. Furthermore, evolving consumer preferences towards online shopping are reshaping purchasing behaviors in the food sector, enhancing the relevance of eCommerce platforms for processed fish and seafood.
Methodology
Data coverage:
Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.Modeling approach / Market size:
Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.Visión general
- Revenue
- Analyst Opinion
- Sales Channels
- Users
- Global Comparison
- Methodology
- Key Market Indicators