Processed Fish & Seafood - Europe

  • Europe
  • Revenue in the Processed Fish & Seafood Market is projected to reach €0.93bn in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 11.74%, resulting in a projected market volume of €1.45bn by 2029.
  • With a projected market volume of €6,295.00m in 2025, most revenue is generated in China.
  • In the Processed Fish & Seafood Market, the number of users is expected to amount to 26.4m users by 2029.
  • User penetration will be 2.8% in 2025 and is expected to hit 3.3% by 2029.
  • The average revenue per user (ARPU) is expected to amount to €43.14.
 
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Analyst Opinion

The Processed Fish & Seafood eCommerce Market in Europe is witnessing substantial growth, fueled by factors such as the rising demand for convenient meal options, increased health consciousness, and the proliferation of online shopping platforms enhancing accessibility for consumers.

Customer preferences:
Consumers in Europe are increasingly prioritizing sustainability and ethical sourcing in their food choices, driving a notable shift towards processed fish and seafood products that are responsibly harvested. This trend is especially pronounced among younger demographics who are more inclined to support brands that align with their values. Additionally, the rise in plant-based diets is influencing the market, as more consumers seek alternatives that combine seafood with plant ingredients, reflecting a desire for innovation and healthier options.

Trends in the market:
In Europe, the processed fish and seafood eCommerce market is experiencing a surge in demand for sustainable and ethically sourced products, reflecting a broader consumer trend towards responsible consumption. This shift is particularly evident among millennials and Gen Z, who prioritize brands that align with their ethical values. Furthermore, the integration of plant-based ingredients into seafood products is gaining traction, attracting health-conscious consumers seeking innovative, nutritious options. These trends have significant implications for industry stakeholders, prompting them to adopt sustainable practices and explore product diversification to meet evolving consumer preferences.

Local special circumstances:
In the United Kingdom, the processed fish and seafood eCommerce market is propelled by a strong emphasis on traceability and local sourcing, as consumers increasingly demand transparency in their food supply. In Spain, the Mediterranean diet heavily influences preferences, with a growing trend towards traditional seafood products being adapted for online sales. Germany's rigorous regulatory framework ensures high standards for food safety, pushing brands to innovate while complying with strict guidelines. Italy's rich culinary heritage fosters a unique appreciation for artisanal seafood products, driving demand for premium offerings in the eCommerce space.

Underlying macroeconomic factors:
The growth of the processed fish and seafood eCommerce market in Europe is influenced by macroeconomic factors such as rising disposable incomes, consumer preferences for healthier eating, and the expansion of online retail infrastructure. Economic stability in countries like the UK and Germany supports increased spending on premium seafood products, while fluctuations in currency exchange rates can impact the pricing of imported goods. Additionally, government policies promoting sustainable fishing practices and local sourcing enhance consumer trust, driving demand for traceable products. Global trends towards eCommerce and convenience continue to reshape purchasing behaviors, further boosting market performance across the region.

Methodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Visión general

  • Revenue
  • Analyst Opinion
  • Sales Channels
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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