Processed Fish & Seafood - Asia
- Asia
- Revenue in the Processed Fish & Seafood Market is projected to reach €9.04bn in 2025.
- Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 7.56%, resulting in a projected market volume of €12.10bn by 2029.
- With a projected market volume of €6,295.00m in 2025, most revenue is generated in China.
- In the Processed Fish & Seafood Market, the number of users is expected to amount to 147.8m users by 2029.
- User penetration will be 2.7% in 2025 and is expected to hit 3.4% by 2029.
- The average revenue per user (ARPU) is expected to amount to €82.70.
Analyst Opinion
The Processed Fish & Seafood eCommerce Market in Asia is witnessing remarkable expansion, driven by increasing consumer demand for convenient meal options, heightened awareness of health benefits, and the growing preference for online shopping platforms.
Customer preferences: Consumers in Asia are increasingly gravitating towards processed fish and seafood products that align with their busy lifestyles, fueling growth in eCommerce platforms. The rise in health-conscious eating, particularly among younger demographics, is driving demand for high-protein, low-fat options, such as ready-to-eat meals and snacks. Additionally, cultural preferences for sustainable sourcing and traceability are influencing purchasing decisions, as consumers seek transparency about product origins. This shift reflects a broader trend towards convenience without compromising quality or ethical considerations.
Trends in the market: In Asia, the processed fish and seafood eCommerce market is experiencing significant growth, driven by the increasing demand for convenient, ready-to-eat meals that cater to fast-paced lifestyles. As health-conscious consumers, particularly younger generations, lean towards high-protein, low-fat dietary options, eCommerce platforms are expanding their offerings to include a variety of sustainable seafood products. Moreover, the emphasis on ethical sourcing and traceability is reshaping purchasing behaviors, pushing brands to adopt transparent practices. This trend not only underscores a shift in consumer priorities but also presents opportunities for industry stakeholders to innovate and differentiate their product lines in a competitive marketplace.
Local special circumstances: In China, the processed fish and seafood eCommerce market is fueled by rapid urbanization and a burgeoning middle class that prioritizes convenience and quality. Simultaneously, Japan’s rich fishing heritage and cultural inclination towards seafood propel demand for premium, ready-to-eat options, with a strong focus on freshness and presentation. South Korea's competitive food landscape emphasizes innovative packaging and flavors, catering to the popularity of home dining. In India, diverse culinary preferences and a growing health-conscious consumer base are driving eCommerce platforms to offer a wider range of value-added seafood products.
Underlying macroeconomic factors: The processed fish and seafood eCommerce market in Asia is significantly influenced by macroeconomic factors such as rising disposable incomes, shifting consumer preferences, and urbanization trends. In countries like China and India, rapid economic growth and an expanding middle class are increasing demand for quality seafood products, while the influence of digitalization enhances online shopping behaviors. Fiscal policies that support food safety regulations and promote eCommerce infrastructure further stimulate market growth. Additionally, global supply chain dynamics and sustainability concerns are reshaping sourcing practices and product offerings, aligning with consumer desires for both convenience and responsible consumption.
Methodology
Data coverage:
Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.Modeling approach / Market size:
Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.Visión general
- Revenue
- Analyst Opinion
- Sales Channels
- Users
- Global Comparison
- Methodology
- Key Market Indicators