Fresh Seafood - United Kingdom

  • United Kingdom
  • Revenue in the Fresh Seafood Market is projected to reach €68.03m in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 11.49%, resulting in a projected market volume of €105.10m by 2029.
  • With a projected market volume of €2,253.00m in 2025, most revenue is generated in the United States.
  • In the Fresh Seafood Market, the number of users is expected to amount to 1.0m users by 2029.
  • User penetration will be 1.4% in 2025 and is expected to hit 1.6% by 2029.
  • The average revenue per user (ARPU) is expected to amount to €79.02.
 
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Analyst Opinion

The Fresh Seafood eCommerce Market in the United Kingdom is witnessing considerable growth, fueled by factors like the rising demand for quality seafood, enhanced online shopping experiences, and increased consumer focus on sustainability and healthy eating.

Customer preferences:
Consumers in the United Kingdom are increasingly prioritizing fresh and sustainable seafood options in their online purchases, reflecting a growing awareness of environmental impact and health benefits. The rise of flexitarian and plant-forward diets is influencing preferences, as consumers seek seafood that complements their lifestyle choices. Additionally, younger demographics are embracing online platforms for convenience, with an emphasis on quality, traceability, and ethical sourcing, shaping a more informed and conscious shopping experience in the fresh seafood eCommerce market.

Trends in the market:
In the United Kingdom, the fresh seafood eCommerce market is experiencing a significant shift towards sustainable sourcing, as consumers increasingly demand eco-friendly options in their online purchases. The rise of flexitarian diets is driving interest in seafood that aligns with health-conscious lifestyles. Younger consumers are leveraging digital platforms for their convenience, emphasizing quality, transparency, and ethical practices. This trend is reshaping consumer expectations and pushing industry stakeholders to prioritize responsible practices, which could lead to enhanced market competitiveness and increased consumer loyalty.

Local special circumstances:
In the United Kingdom, the fresh seafood eCommerce market is influenced by its extensive coastline, providing access to diverse marine resources that shape local preferences. Cultural traditions around fish consumption, such as Friday fish and chips, contribute to sustained demand. Regulatory frameworks, including stringent sustainability standards and traceability requirements, reinforce consumer trust in eco-friendly sourcing. Additionally, the growing awareness of overfishing and marine conservation efforts further drives consumers toward sustainable seafood options, enhancing the market's focus on responsible practices and ethical sourcing.

Underlying macroeconomic factors:
The growth of the fresh seafood eCommerce market in the United Kingdom is influenced by macroeconomic factors such as national economic stability, consumer spending patterns, and supply chain dynamics. A healthy economy bolsters disposable income, enabling consumers to opt for premium seafood products. Additionally, inflationary pressures can affect pricing strategies, influencing demand for both high-end and budget-friendly options. Global trade agreements and regulatory frameworks ensure the seamless import and export of seafood, while sustainability initiatives promote ethical sourcing. Market players must navigate these financial indicators to capitalize on shifting consumer preferences toward quality and sustainable seafood options.

Methodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Visión general

  • Revenue
  • Analyst Opinion
  • Sales Channels
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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