Fresh Seafood - South Korea
- South Korea
- Revenue in the Fresh Seafood Market is projected to reach €209.60m in 2025.
- Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 9.11%, resulting in a projected market volume of €297.10m by 2029.
- With a projected market volume of €2,253.00m in 2025, most revenue is generated in the United States.
- In the Fresh Seafood Market, the number of users is expected to amount to 0.5m users by 2029.
- User penetration will be 0.9% in 2025 and is expected to hit 1.0% by 2029.
- The average revenue per user (ARPU) is expected to amount to €0.50k.
Analyst Opinion
The Fresh Seafood eCommerce Market in South Korea is experiencing moderate growth, influenced by factors such as increasing health consciousness, a shift towards online shopping, and evolving consumer preferences for convenient, high-quality seafood options.
Customer preferences: Consumers in South Korea are increasingly prioritizing fresh and sustainably sourced seafood, reflecting a growing awareness of environmental issues and health benefits. This shift is evident as younger generations favor online platforms for purchasing high-quality seafood that meets their ethical and dietary standards. Additionally, the rise of busy lifestyles has accelerated demand for convenient delivery services, enabling customers to access premium seafood effortlessly. Furthermore, social media influences play a crucial role, as culinary trends shared online encourage experimentation with diverse seafood options at home.
Trends in the market: In South Korea, the Fresh Seafood eCommerce Market is experiencing significant growth as consumers increasingly seek high-quality, sustainably sourced seafood. The trend is driven by a heightened awareness of health benefits and environmental impacts, particularly among younger generations who prefer online shopping for its convenience. The surge in demand for delivery services aligns with busy lifestyles, making premium seafood more accessible. Additionally, social media plays a pivotal role, as culinary trends encourage home cooking and experimentation with diverse seafood offerings, influencing purchasing decisions and shaping market dynamics.
Local special circumstances: In South Korea, the Fresh Seafood eCommerce Market is influenced by the nation's extensive coastline and rich marine biodiversity, which fosters a deep-rooted seafood culture. This geographical advantage ensures a steady supply of fresh products, appealing to health-conscious consumers. Culturally, seafood is integral to traditional Korean cuisine, which emphasizes freshness and flavor. Additionally, stringent food safety regulations enhance consumer trust in eCommerce platforms, further driving growth as more people seek reliable sources for sustainable seafood. These local factors create a distinctive market dynamic, setting South Korea apart from other regions.
Underlying macroeconomic factors: The Fresh Seafood eCommerce Market in South Korea is significantly shaped by macroeconomic factors such as economic growth, consumer spending power, and technological advancements in logistics and supply chain management. As South Korea's economy continues to expand, rising disposable incomes enable consumers to prioritize quality and convenience in their seafood purchases. Moreover, government initiatives promoting sustainable fishing and seafood safety resonate with a growing environmental consciousness among consumers. Global trends, such as increasing demand for healthy food options and the prevalence of eCommerce, further empower local platforms, driving competition and innovation within the market.
Methodology
Data coverage:
Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.Modeling approach / Market size:
Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.Visión general
- Revenue
- Analyst Opinion
- Sales Channels
- Users
- Global Comparison
- Methodology
- Key Market Indicators