Fresh Seafood - Japan
- Japan
- Revenue in the Fresh Seafood Market is projected to reach €395.90m in 2025.
- Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 11.85%, resulting in a projected market volume of €619.60m by 2029.
- With a projected market volume of €2,253.00m in 2025, most revenue is generated in the United States.
- In the Fresh Seafood Market, the number of users is expected to amount to 1.1m users by 2029.
- User penetration will be 0.9% in 2025 and is expected to hit 1.0% by 2029.
- The average revenue per user (ARPU) is expected to amount to €449.00.
Analyst Opinion
The Fresh Seafood eCommerce Market in Japan is witnessing substantial growth, propelled by factors such as increasing consumer demand for convenience, enhanced online shopping experiences, and a growing emphasis on sustainability in sourcing seafood.
Customer preferences: Consumers in Japan are increasingly prioritizing freshness and sustainability in their seafood selections, driving demand for eCommerce platforms that offer transparent sourcing information. Concurrently, there is a notable shift towards subscription models, allowing consumers to receive regular deliveries of seasonal seafood. Demographic changes, particularly among younger, health-conscious consumers, are also influencing purchasing habits as they seek out nutritious options. This trend is further fueled by the growing popularity of cooking at home, which emphasizes quality ingredients and culinary experiences.
Trends in the market: In Japan, the Fresh Seafood eCommerce market is experiencing a significant shift toward transparency and sustainability, with consumers increasingly favoring platforms that provide detailed sourcing information. Subscription models are gaining popularity, enabling consumers to enjoy regular deliveries of fresh, seasonal seafood. This trend is further propelled by younger, health-conscious demographics prioritizing nutritious food options. As more individuals embrace home cooking, the demand for high-quality ingredients rises, prompting industry stakeholders to adapt their sourcing and marketing strategies to meet evolving consumer preferences.
Local special circumstances: In Japan, the Fresh Seafood eCommerce market benefits from a rich maritime culture and a deep-rooted appreciation for quality seafood. The archipelago's extensive coastline and diverse marine life contribute to unique regional specialties, fostering a strong demand for locally sourced products. Additionally, strict regulatory standards ensure safety and sustainability, influencing consumer trust. Moreover, Japan's emphasis on seasonal cuisine drives the popularity of subscription services, allowing consumers to explore fresh, premium seafood while supporting local fisheries. This blend of cultural heritage and modern convenience shapes a distinct market landscape.
Underlying macroeconomic factors: The Fresh Seafood eCommerce market in Japan is significantly influenced by macroeconomic factors such as consumer spending trends, urbanization, and technological advancements in logistics. As Japan's economy continues to recover post-pandemic, increased disposable income allows consumers to invest in quality seafood, driving eCommerce growth. Urbanization fosters a demand for convenient online shopping options, while advancements in cold chain logistics enhance product quality and delivery efficiency. Furthermore, global sustainability trends promote local sourcing and eco-friendly practices, aligning with consumer preferences and regulatory frameworks that prioritize seafood safety and traceability. These factors collectively shape a dynamic market landscape.
Methodology
Data coverage:
Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.Modeling approach / Market size:
Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.Visión general
- Revenue
- Analyst Opinion
- Sales Channels
- Users
- Global Comparison
- Methodology
- Key Market Indicators