Fresh Seafood - India
- India
- Revenue in the Fresh Seafood Market is projected to reach €110.60m in 2025.
- Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 14.08%, resulting in a projected market volume of €187.30m by 2029.
- With a projected market volume of €2,253.00m in 2025, most revenue is generated in the United States.
- In the Fresh Seafood Market, the number of users is expected to amount to 7.6m users by 2029.
- User penetration will be 0.4% in 2025 and is expected to hit 0.5% by 2029.
- The average revenue per user (ARPU) is expected to amount to €20.50.
Analyst Opinion
The Fresh Seafood eCommerce Market in India is witnessing elevated growth, propelled by factors like increasing consumer preference for online shopping, rising demand for quality seafood, and enhanced logistics supporting faster deliveries.
Customer preferences: Consumers in India are increasingly prioritizing fresh and sustainably sourced seafood, driven by a growing awareness of health and nutrition. This shift is particularly notable among younger demographics who prefer online platforms for convenience and transparency in sourcing. Additionally, urbanization and busy lifestyles are prompting a preference for quick, reliable delivery services. Cultural influences, such as traditional seafood dishes, are also being reimagined with modern cooking techniques, further boosting the appeal of fresh seafood in eCommerce.
Trends in the market: In India, the Fresh Seafood eCommerce market is experiencing a surge in demand for ethically sourced and freshly delivered seafood products. The trend is being driven by a health-conscious consumer base, particularly among millennials and Gen Z, who favor online shopping for its convenience and transparency regarding sourcing practices. Urbanization and hectic lifestyles further contribute to this shift, as consumers seek quick delivery options. Additionally, traditional seafood recipes are being adapted with innovative culinary techniques, enhancing their appeal and expanding market opportunities for industry stakeholders.
Local special circumstances: In India, the Fresh Seafood eCommerce market is uniquely influenced by the country's extensive coastline and diverse aquatic resources, which foster a rich variety of seafood. Cultural factors, such as regional culinary traditions that emphasize fresh fish, further drive demand. Additionally, regulatory frameworks around fishing practices and food safety standards impact sourcing and distribution, ensuring quality and sustainability. The increasing penetration of digital payment systems and mobile internet access also facilitates online transactions, appealing to tech-savvy consumers seeking fresh, ethically sourced seafood.
Underlying macroeconomic factors: The Fresh Seafood eCommerce market in India is shaped by macroeconomic factors such as rising disposable incomes, urbanization, and changing consumer preferences towards online shopping. Economic growth in India has led to increased demand for high-quality, fresh seafood, especially among urban populations. Additionally, fiscal policies promoting digital transactions and eCommerce development facilitate investment in logistics and supply chain efficiencies. Global trends, including a renewed focus on sustainable seafood sourcing, also play a crucial role, as consumers become more aware of environmental impacts, prompting eCommerce platforms to prioritize ethically sourced products.
Methodology
Data coverage:
Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.Modeling approach / Market size:
Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.Visión general
- Revenue
- Analyst Opinion
- Sales Channels
- Users
- Global Comparison
- Methodology
- Key Market Indicators