Fresh Seafood - China
- China
- Revenue in the Fresh Seafood Market is projected to reach €1.38bn in 2025.
- Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 5.81%, resulting in a projected market volume of €1.73bn by 2029.
- With a projected market volume of €2,253.00m in 2025, most revenue is generated in the United States.
- In the Fresh Seafood Market, the number of users is expected to amount to 27.8m users by 2029.
- User penetration will be 1.6% in 2025 and is expected to hit 2.0% by 2029.
- The average revenue per user (ARPU) is expected to amount to €67.44.
Analyst Opinion
The Fresh Seafood eCommerce Market in China is witnessing remarkable growth, propelled by factors such as increased online shopping, heightened consumer awareness of health benefits, and the demand for fresh, high-quality seafood delivered directly to homes.
Customer preferences: Consumers in China are increasingly prioritizing high-quality, sustainable seafood options, reflecting a growing awareness of environmental issues and health consciousness. This shift is particularly evident among younger demographics, who favor online platforms that offer fresh, traceable products. Additionally, the rise of urban lifestyles has led to a demand for convenient delivery services, as busy professionals seek quick access to nutritious meals. Social media also plays a crucial role, influencing purchasing decisions through food trends and peer recommendations.
Trends in the market: In China, the Fresh Seafood eCommerce Market is experiencing a surge in demand for high-quality, sustainable seafood as consumers become increasingly health-conscious and environmentally aware. This trend is particularly pronounced among younger, urban populations who prefer online platforms offering fresh, traceable products with convenient delivery options. Additionally, social media is significantly influencing purchasing behaviors, as food trends and peer recommendations drive consumer choices. These evolving preferences present opportunities for industry stakeholders to innovate their product offerings and enhance their online presence to capture this dynamic market segment.
Local special circumstances: In China, the Fresh Seafood eCommerce Market is thriving, largely influenced by the country's extensive coastline and diverse aquatic resources, which provide a wide range of local seafood varieties. Cultural preferences for freshness and quality drive consumers to seek online platforms that ensure traceability and sustainable sourcing. Additionally, regulatory frameworks supporting food safety and traceability enhance consumer trust in eCommerce. The rapid urbanization and increasing disposable income among younger consumers further amplify the demand for convenient seafood delivery services, reshaping buying behaviors.
Underlying macroeconomic factors: The Fresh Seafood eCommerce Market in China is significantly shaped by macroeconomic factors such as overall economic growth, urbanization trends, and changing consumer preferences. The nation's robust GDP growth bolsters disposable incomes, allowing consumers to prioritize quality and convenience in their food choices. Furthermore, fiscal policies that promote digital trade and infrastructure investment enhance the efficiency of eCommerce platforms. Global trends, including increasing health awareness about seafood consumption and sustainability, are also impacting market dynamics. As environmental regulations evolve, the emphasis on sustainable sourcing becomes crucial, ensuring that consumers can trust the origins of their seafood products.
Methodology
Data coverage:
Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.Modeling approach / Market size:
Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.Visión general
- Revenue
- Analyst Opinion
- Sales Channels
- Users
- Global Comparison
- Methodology
- Key Market Indicators