Fresh Fish - United Kingdom
- United Kingdom
- Revenue in the Fresh Fish Market is projected to reach €207.70m in 2025.
- Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 11.66%, resulting in a projected market volume of €322.90m by 2029.
- With a projected market volume of €11,660.00m in 2025, most revenue is generated in China.
- In the Fresh Fish Market, the number of users is expected to amount to 1.7m users by 2029.
- User penetration will be 2.2% in 2025 and is expected to hit 2.6% by 2029.
- The average revenue per user (ARPU) is expected to amount to €148.40.
Analyst Opinion
The Fresh Fish eCommerce Market within the Fish & Seafood sector in the United Kingdom is witnessing considerable growth, fueled by increasing online shopping habits, heightened awareness of sustainable sourcing, and the demand for convenient, fresh food options among consumers.
Customer preferences: Consumers in the United Kingdom are progressively favoring sustainable seafood options, prompting a rise in demand for eCommerce platforms that highlight ethically sourced fish. The shift towards health-conscious eating is driving interest in high-quality, fresh fish products, with younger demographics particularly keen on incorporating these items into their diets. Additionally, the convenience of online shopping is reshaping meal preparation habits, as busy lifestyles push consumers to seek quick, reliable access to fresh seafood, enhancing their culinary experiences at home.
Trends in the market: In the United Kingdom, the Fresh Fish eCommerce market is experiencing a significant uptick in demand for sustainable seafood, as consumers become increasingly conscientious about their food choices. This trend is particularly evident among younger generations, who prioritize high-quality, ethically sourced fish. The convenience of online purchasing is transforming how households approach meal planning, as busy lifestyles lead to a preference for quick access to fresh seafood. For industry stakeholders, these shifts highlight the need to adapt marketing strategies, emphasize sustainability, and enhance delivery logistics to meet evolving consumer expectations.
Local special circumstances: In the United Kingdom, the Fresh Fish eCommerce market is shaped by its extensive coastline and rich maritime heritage, making seafood a staple in local cuisine. The cultural emphasis on sustainability aligns with government regulations that promote responsible fishing practices, which further drives consumer preferences for eco-friendly options. Additionally, the rise of urban living creates a demand for efficient delivery systems, allowing consumers to access fresh fish with ease. This unique blend of geographical advantages and cultural values distinguishes the UK market from others, fostering a thriving online seafood industry.
Underlying macroeconomic factors: The Fresh Fish eCommerce market in the United Kingdom is significantly influenced by macroeconomic factors, including consumer spending patterns, inflation rates, and economic growth. As disposable incomes rise, consumers are more willing to invest in high-quality, sustainable seafood, driving growth in online fish sales. Conversely, economic downturns or rising inflation could restrict discretionary spending, impacting market performance. Additionally, fiscal policies aimed at supporting sustainable fishing practices and enhancing supply chain logistics play a crucial role in shaping industry dynamics. Global trends in sustainability and health consciousness further amplify demand for fresh fish, aligning with the UK’s cultural preference for eco-friendly products.
Methodology
Data coverage:
Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.Modeling approach / Market size:
Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.Visión general
- Revenue
- Analyst Opinion
- Sales Channels
- Users
- Global Comparison
- Methodology
- Key Market Indicators