Fresh Fish - Japan
- Japan
- Revenue in the Fresh Fish Market is projected to reach €1.09bn in 2025.
- Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 12.89%, resulting in a projected market volume of €1.77bn by 2029.
- With a projected market volume of €11,660.00m in 2025, most revenue is generated in China.
- In the Fresh Fish Market, the number of users is expected to amount to 1.7m users by 2029.
- User penetration will be 1.4% in 2025 and is expected to hit 1.6% by 2029.
- The average revenue per user (ARPU) is expected to amount to €0.76k.
Analyst Opinion
The Fresh Fish eCommerce Market in Japan is witnessing substantial growth, fueled by rising consumer demand for high-quality seafood, increased online shopping convenience, and a growing trend towards sustainable sourcing practices in the food industry.
Customer preferences: Consumers in Japan are increasingly prioritizing fresh and sustainably sourced seafood, reflecting a cultural emphasis on quality and environmental responsibility. This shift is particularly evident among younger generations, who are more health-conscious and willing to pay a premium for organic and ethically sourced products. Additionally, the convenience of online platforms is appealing to busy urban dwellers, enabling them to access a wider variety of fresh fish options. As lifestyles evolve, the demand for transparent supply chains and local sourcing continues to grow, reshaping the eCommerce landscape.
Trends in the market: In Japan, the Fresh Fish eCommerce market is experiencing a surge in demand for sustainably sourced seafood, driven by a cultural commitment to quality and environmental stewardship. Younger consumers are increasingly prioritizing health, seeking organic options, and are willing to spend more on ethically sourced fish. This trend underscores a growing preference for online shopping platforms, which provide busy urbanites with access to diverse, high-quality seafood. As consumer awareness rises, the demand for transparency in supply chains and support for local fisheries is reshaping market dynamics, compelling industry stakeholders to innovate and adapt to these evolving consumer expectations.
Local special circumstances: In Japan, the Fresh Fish eCommerce market is profoundly influenced by its coastal geography and rich fishing traditions, which foster a deep-rooted appreciation for seafood quality. The nation's unique cultural emphasis on freshness and seasonality drives consumers towards online platforms that guarantee authentic, locally sourced options. Additionally, strict regulatory standards surrounding food safety and sustainability reinforce a collective commitment to environmental preservation. This blend of cultural reverence and regulatory rigor shapes a distinct market landscape, compelling eCommerce players to prioritize quality, transparency, and ethical sourcing.
Underlying macroeconomic factors: The Fresh Fish eCommerce market in Japan is shaped by macroeconomic factors such as consumer spending trends, exchange rate fluctuations, and global supply chain dynamics. Japan's stable economic environment, characterized by moderate inflation and low unemployment, fosters a strong consumer base willing to invest in high-quality seafood. Additionally, the increasing popularity of online shopping, driven by technological adoption and digital payment innovations, enhances market accessibility. National policies promoting sustainable fishing practices and food safety further elevate consumer confidence in eCommerce platforms. Global trends, such as rising demand for premium seafood and shifts in dietary preferences, also play a crucial role in shaping the marketplace.
Methodology
Data coverage:
Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.Modeling approach / Market size:
Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.Visión general
- Revenue
- Analyst Opinion
- Sales Channels
- Users
- Global Comparison
- Methodology
- Key Market Indicators