Fish & Seafood - Europe

  • Europe
  • Revenue in the Fish & Seafood Market is projected to reach €3.33bn in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 11.79%, resulting in a projected market volume of €5.20bn by 2029.
  • With a projected market volume of €19,330.00m in 2025, most revenue is generated in China.
  • In the Fish & Seafood Market, the number of users is expected to amount to 28.9m users by 2029.
  • User penetration will be 3.1% in 2025 and is expected to hit 3.6% by 2029.
  • The average revenue per user (ARPU) is expected to amount to €140.90.

Key regions: India, Germany, Europe, China, United Kingdom

 
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Analyst Opinion

The Fish & Seafood eCommerce Market in Europe is witnessing substantial growth, fueled by rising consumer demand for fresh and sustainable products, enhanced online shopping experiences, and a shift towards convenient meal solutions that cater to health-conscious lifestyles.

Customer preferences:
Consumers are increasingly gravitating towards online platforms for purchasing fish and seafood, driven by a desire for transparency regarding sourcing and sustainability. The rise of eco-consciousness among younger generations is prompting brands to highlight their environmental practices. Additionally, the convenience of home delivery services aligns with busy lifestyles, especially among urban dwellers seeking quick meal solutions. Furthermore, the growing interest in global cuisines is expanding the variety of seafood offerings, appealing to adventurous eaters seeking novel culinary experiences.

Trends in the market:
In Europe, the Fish & Seafood eCommerce market is experiencing a surge in online purchasing, fueled by consumers' demand for transparency in sourcing and sustainability practices. This shift reflects a broader eco-conscious trend, particularly among younger generations, who are increasingly prioritizing environmental responsibility in their purchasing decisions. Additionally, the convenience of home delivery services resonates with urban consumers leading busy lifestyles, while the growing interest in diverse cuisines is driving demand for a wider variety of seafood products. This trend presents significant opportunities for brands to innovate and differentiate themselves, emphasizing sustainable practices and global culinary experiences to capture a broader market share.

Local special circumstances:
In Spain, the Fish & Seafood eCommerce market thrives due to a rich maritime tradition and a strong emphasis on Mediterranean diets, with consumers favoring fresh, local catches. Italy's market is characterized by a love for premium quality seafood, influenced by regional cuisines, prompting a surge in online platforms offering artisanal products. France benefits from stringent regulatory standards that enhance consumer trust, while the UK's vibrant food culture drives demand for diverse seafood options, encouraging eCommerce growth and innovation in sustainability practices.

Underlying macroeconomic factors:
The Fish & Seafood eCommerce market in Europe is significantly shaped by macroeconomic factors such as shifting consumer preferences towards sustainability, fluctuating seafood prices due to global supply chain disruptions, and varying national economic conditions. Countries with robust economic growth, like Spain and Italy, are witnessing increased disposable incomes, fostering a willingness to spend on premium seafood products. Additionally, fiscal policies promoting local fisheries and sustainable practices enhance consumer trust and drive online purchasing. Conversely, regions facing economic downturns may see reduced consumer spending, impacting eCommerce growth in the seafood sector. Overall, the market's performance is closely tied to these interconnected global and national economic trends.

Methodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Visión general

  • Revenue
  • Analyst Opinion
  • Sales Channels
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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