Fish & Seafood - China

  • China
  • Revenue in the Fish & Seafood Market is projected to reach €19.33bn in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 6.98%, resulting in a projected market volume of €25.32bn by 2029.
  • With a projected market volume of €19,330.00m in 2025, most revenue is generated in China.
  • In the Fish & Seafood Market, the number of users is expected to amount to 94.5m users by 2029.
  • User penetration will be 5.5% in 2025 and is expected to hit 6.8% by 2029.
  • The average revenue per user (ARPU) is expected to amount to €278.40.

Key regions: India, Germany, Europe, China, United Kingdom

 
Mercado
 
Región
 
Comparación de regiones
 
Moneda
 

Analyst Opinion

The Fish & Seafood eCommerce Market in China is witnessing considerable growth, fueled by rising consumer demand for fresh and processed options, increasing health consciousness, and the convenience of online purchasing, which enhances access to a diverse range of products.

Customer preferences:
Consumers in China are increasingly prioritizing sustainability and traceability in their seafood choices, leading to a rise in demand for eco-friendly and responsibly sourced products. Younger demographics, influenced by health trends and environmental awareness, are gravitating towards online platforms that provide detailed information on sourcing practices. Additionally, as urban lifestyles evolve, convenience and quick delivery options are becoming essential, prompting eCommerce platforms to innovate in packaging and logistics to meet these new consumer expectations.

Trends in the market:
In China, the Fish & Seafood eCommerce market is experiencing a significant shift towards sustainability, with consumers increasingly demanding eco-friendly and traceable seafood products. This trend is particularly prominent among younger demographics who are motivated by health consciousness and environmental concerns. As urban lifestyles continue to evolve, the convenience of online shopping and rapid delivery services is becoming a crucial factor, prompting eCommerce platforms to enhance their logistics and packaging solutions. This evolution holds substantial implications for industry stakeholders, including suppliers, retailers, and policymakers, as they adapt to meet these changing consumer preferences and regulatory pressures.

Local special circumstances:
In China, the Fish & Seafood eCommerce market is shaped by a blend of geographical diversity and cultural preferences that create unique dynamics. Coastal regions, rich in seafood availability, foster a strong consumer base for fresh and frozen products, while inland areas face challenges in sourcing. Additionally, the rising influence of food safety regulations heightens demand for traceable and sustainable seafood. Cultural factors, such as the emphasis on seafood in traditional diets, further drive eCommerce growth, as consumers increasingly seek high-quality, responsibly sourced options that reflect their values and health concerns.

Underlying macroeconomic factors:
The Fish & Seafood eCommerce market in China is significantly influenced by macroeconomic factors, including national economic growth, urbanization rates, and rising disposable incomes. As the Chinese economy continues to expand, consumers are increasingly willing to spend on premium seafood products. Moreover, government initiatives promoting eCommerce and modern supply chain logistics positively impact market accessibility, especially in remote areas. However, fluctuations in global seafood prices and trade policies can affect sourcing costs and availability. The growing emphasis on environmental sustainability and food safety regulations further shapes consumer preferences, pushing demand for certified, traceable seafood options.

Methodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Visión general

  • Revenue
  • Analyst Opinion
  • Sales Channels
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
Espere, por favor