Fish & Seafood - Asia
- Asia
- Revenue in the Fish & Seafood Market is projected to reach €27.55bn in 2025.
- Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 8.53%, resulting in a projected market volume of €38.22bn by 2029.
- With a projected market volume of €19,330.00m in 2025, most revenue is generated in China.
- In the Fish & Seafood Market, the number of users is expected to amount to 155.2m users by 2029.
- User penetration will be 2.9% in 2025 and is expected to hit 3.6% by 2029.
- The average revenue per user (ARPU) is expected to amount to €240.20.
Key regions: India, Germany, Europe, China, United Kingdom
Analyst Opinion
The Fish & Seafood eCommerce Market in Asia is witnessing remarkable growth, fueled by rising consumer demand for fresh and processed products, increasing health consciousness, and the convenience of online shopping platforms enhancing accessibility and choice.
Customer preferences: Consumers in Asia are increasingly prioritizing sustainability and traceability in their seafood choices, leading to a growing demand for eco-friendly and responsibly sourced products. The rise of health-conscious younger generations is driving interest in nutrient-rich seafood options, such as omega-3 fatty acids. Additionally, the convenience of online platforms is making it easier for urban dwellers to access a diverse range of fresh and frozen seafood, reflecting lifestyle changes and a shift toward more health-oriented diets.
Trends in the market: In Asia, the Fish & Seafood eCommerce Market is experiencing a surge in demand for sustainably sourced products, driven by consumers prioritizing eco-friendly choices and transparency in sourcing. The younger, health-conscious demographic is increasingly interested in nutrient-dense seafood, particularly options high in omega-3 fatty acids. Online platforms are becoming essential for urban consumers, offering easy access to a wide variety of fresh and frozen seafood. This shift not only reflects changing dietary preferences but also presents opportunities for industry stakeholders to innovate in product offerings and enhance supply chain transparency.
Local special circumstances: In China, the Fish & Seafood eCommerce Market is thriving, fueled by a vast population increasingly favoring online shopping and fresh seafood options. The cultural significance of seafood in Chinese cuisine drives demand for high-quality products. Japan, known for its deep-rooted seafood traditions, has a robust preference for premium, sustainably sourced fish, prompting eCommerce platforms to offer specialized, traceable options. In South Korea, health trends emphasize omega-3-rich seafood, while in India, rising disposable incomes and urbanization are propelling online seafood sales, highlighting local tastes and preferences.
Underlying macroeconomic factors: The Fish & Seafood eCommerce Market in Asia is significantly influenced by macroeconomic factors including rising disposable incomes, urbanization, and the growing shift towards digital consumption. In countries like China and India, economic growth is leading to increased spending on premium food products, including seafood. Favorable fiscal policies promoting eCommerce and investments in logistics infrastructure enhance market accessibility. Additionally, health-conscious consumer trends, driven by awareness of nutrition and sustainability, further boost demand for high-quality seafood. Global trade dynamics and supply chain challenges also play a crucial role, impacting pricing and availability in this sector.
Methodology
Data coverage:
Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.Modeling approach / Market size:
Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.Visión general
- Revenue
- Analyst Opinion
- Sales Channels
- Users
- Global Comparison
- Methodology
- Key Market Indicators