Food - Europe
- Europe
- Revenue in the Food Market is projected to reach €77.48bn in 2025.
- Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 10.52%, resulting in a projected market volume of €115.60bn by 2029.
- With a projected market volume of €318.20bn in 2025, most revenue is generated in China.
- In the Food Market, the number of users is expected to amount to 258.1m users by 2029.
- User penetration will be 27.9% in 2025 and is expected to hit 32.3% by 2029.
- The average revenue per user (ARPU) is expected to amount to €364.20.
Key regions: Europe, China, Japan, India, South Korea
Analyst Opinion
The Food eCommerce Market in Europe is experiencing substantial growth, fueled by factors such as changing consumer preferences for convenient meal solutions, increased online shopping habits, and a rising demand for fresh and quality food products delivered directly to homes.
Customer preferences: Consumers in Europe are increasingly prioritizing sustainability and ethical sourcing in their food purchases, leading to a surge in demand for organic and locally sourced products in the eCommerce space. Additionally, the growing interest in plant-based diets reflects a shift toward healthier eating habits, especially among younger demographics. Online platforms are also adapting to cultural preferences, offering personalized meal kits and international cuisine options, catering to a diverse range of culinary tastes and dietary needs across the continent.
Trends in the market: In Europe, the Food eCommerce market is experiencing a notable shift towards sustainability, with consumers increasingly favoring organic, locally sourced, and ethically produced food products. This trend is driven by heightened awareness of environmental issues and health consciousness, particularly among younger generations. Concurrently, the rise of plant-based diets is influencing product offerings on online platforms, which are diversifying to include personalized meal kits and international cuisines. These developments present significant implications for industry stakeholders, pushing retailers and suppliers to innovate and align their practices with consumer values to remain competitive.
Local special circumstances: In the United Kingdom, the Food eCommerce market thrives on a robust culture of convenience, with urban populations favoring quick deliveries and meal kits. Germany's strong emphasis on sustainability and recycling influences consumer choices, driving demand for organic and eco-friendly products. In France, cultural appreciation for culinary traditions fosters a thriving market for gourmet and artisanal food items online. Italy, with its rich gastronomic heritage, sees a surge in regional specialties and traditional recipes being marketed through eCommerce platforms, highlighting local flavors and craftsmanship.
Underlying macroeconomic factors: The Food eCommerce market in Europe is significantly shaped by macroeconomic factors such as consumer spending trends, economic stability, and regulatory frameworks. In nations like the United Kingdom and Germany, a strong economy and rising disposable incomes foster increased online grocery shopping, while fiscal policies promoting digital innovation further enhance market access. In France, the emphasis on quality and sustainability aligns with consumer willingness to invest in premium products. Additionally, inflationary pressures across Europe can influence purchasing behavior, shifting demand towards value-oriented offerings, ultimately affecting the overall performance of the Food eCommerce sector.
Methodology
Data coverage:
Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.Modeling approach / Market size:
Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.Visión general
- Revenue
- Key Players
- Analyst Opinion
- Sales Channels
- Users
- Global Comparison
- Methodology
- Key Market Indicators