Yogurt - Worldwide

  • Worldwide
  • Revenue in the Yogurt Market is projected to reach €15.26bn in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 9.78%, resulting in a projected market volume of €22.16bn by 2029.
  • With a projected market volume of €10,090.00m in 2025, most revenue is generated in China.
  • In the Yogurt Market, the number of users is expected to amount to 177.1m users by 2029.
  • User penetration will be 2.1% in 2025 and is expected to hit 2.4% by 2029.
  • The average revenue per user (ARPU) is expected to amount to €113.50.
 
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Analyst Opinion

The Yogurt eCommerce market within the Dairy Products & Eggs sector is witnessing substantial growth globally, fueled by rising consumer health consciousness, the convenience of online shopping, and the increasing availability of diverse yogurt options.

Customer preferences:
Consumers are increasingly prioritizing health and wellness, driving a notable shift towards plant-based and probiotic-rich yogurt options within the eCommerce landscape. This trend reflects a growing awareness of gut health and nutrition, particularly among younger demographics who seek innovative flavors and sustainable ingredients. Additionally, convenience plays a key role, as busy lifestyles prompt more shoppers to embrace online platforms for their yogurt purchases, enhancing accessibility to niche products that cater to diverse dietary preferences.

Trends in the market:
In North America, the yogurt eCommerce market is experiencing a surge in demand for plant-based and probiotic-rich products, driven by consumers’ increasing focus on gut health and wellness. In Europe, innovative flavor combinations and sustainable sourcing are becoming essential selling points, appealing to environmentally-conscious shoppers. Meanwhile, in Asia-Pacific, the rise of mobile commerce is facilitating easier access to diverse yogurt options, catering to evolving dietary preferences among younger consumers. This convergence of health trends and digital convenience is reshaping the industry landscape, prompting stakeholders to adapt their product offerings and marketing strategies to meet evolving consumer expectations.

Local special circumstances:
In China, the yogurt eCommerce market is fueled by the rapid urbanization and a growing health-conscious middle class, with a preference for innovative, high-protein yogurt products. In the United States, the market is characterized by a strong emphasis on organic and non-GMO certifications, reflecting consumers' demand for transparency and quality. In India, the rise of regional flavors and affordability drives local yogurt brands to expand online, tapping into a diverse consumer base. Meanwhile, Japan’s unique cultural appreciation for traditional fermented foods promotes a blend of modern and classic yogurt varieties, appealing to both health-focused and nostalgic buyers alike.

Underlying macroeconomic factors:
The Yogurt eCommerce market is significantly influenced by macroeconomic factors such as rising disposable incomes, changing consumer preferences, and increased internet penetration. In countries with robust economic growth, like China and India, a burgeoning middle class is prioritizing health and wellness, leading to higher demand for innovative yogurt products. Conversely, in the U.S., stringent regulatory frameworks regarding health claims and food safety drive the need for transparency, impacting market dynamics. Furthermore, global supply chain challenges and inflationary pressures on dairy prices are affecting pricing strategies and consumer purchasing power, shaping market performance across different regions.

Methodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Visión general

  • Revenue
  • Analyst Opinion
  • Sales Channels
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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