Yogurt - South Korea

  • South Korea
  • Revenue in the Yogurt Market is projected to reach €199.70m in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 9.14%, resulting in a projected market volume of €283.30m by 2029.
  • With a projected market volume of €10,090.00m in 2025, most revenue is generated in China.
  • In the Yogurt Market, the number of users is expected to amount to 1.4m users by 2029.
  • User penetration will be 2.4% in 2025 and is expected to hit 2.8% by 2029.
  • The average revenue per user (ARPU) is expected to amount to €170.50.
 
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Analyst Opinion

The Yogurt eCommerce Market within the Dairy Products & Eggs sector in South Korea is experiencing moderate growth, influenced by increasing health consciousness among consumers, the rise of online shopping, and the growing variety of yogurt products available.

Customer preferences:
Consumers in South Korea are increasingly prioritizing health and wellness, prompting a shift towards probiotic-rich and low-sugar yogurt options in the eCommerce sector. This trend is marked by a growing interest in functional foods that support gut health and overall well-being. Additionally, younger demographics, particularly millennials and Gen Z, are gravitating towards innovative yogurt formats, such as plant-based alternatives and convenient on-the-go packaging, reflecting their fast-paced lifestyles and desire for sustainable choices in their diet.

Trends in the market:
In South Korea, the yogurt eCommerce market is experiencing a significant shift towards health-oriented products, with consumers increasingly favoring yogurt options enriched with probiotics and lower in sugar. This trend is largely driven by a heightened awareness of gut health and wellness, particularly among younger generations like millennials and Gen Z, who are also leaning towards plant-based yogurt alternatives. The rise of convenient, on-the-go packaging aligns with their fast-paced lifestyles and preference for sustainable products. For industry stakeholders, these trends highlight the importance of innovation and adaptability in product development, marketing strategies, and distribution channels to meet evolving consumer demands.

Local special circumstances:
In South Korea, the yogurt eCommerce market is uniquely shaped by cultural preferences for fermented foods and a strong emphasis on health and wellness. Traditional Korean practices, such as the consumption of kimchi and other fermented products, have fostered a consumer base that values gut health, making probiotic-rich yogurts particularly appealing. Additionally, stringent food safety regulations and labeling practices promote transparency, encouraging brands to innovate with clean ingredient lists. The rise of social media influencers also drives trends, as younger consumers seek products endorsed by trusted figures, enhancing market dynamics and competition.

Underlying macroeconomic factors:
The yogurt eCommerce market in South Korea is significantly influenced by macroeconomic factors such as consumer spending trends, economic stability, and health consciousness among the populace. As the South Korean economy maintains steady growth, rising disposable incomes have empowered consumers to prioritize quality and health in their food choices, leading to increased demand for premium yogurt products. Furthermore, government initiatives promoting health and wellness have bolstered consumer awareness of nutritional benefits, driving sales in the sector. The increasing integration of eCommerce platforms and digital payment systems also facilitates smoother transactions, fostering competition and innovation among brands striving to capture the health-oriented consumer segment.

Methodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Visión general

  • Revenue
  • Analyst Opinion
  • Sales Channels
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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