Yogurt - Germany
- Germany
- Revenue in the Yogurt Market is projected to reach €159.70m in 2025.
- Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 14.16%, resulting in a projected market volume of €271.20m by 2029.
- With a projected market volume of €10,090.00m in 2025, most revenue is generated in China.
- In the Yogurt Market, the number of users is expected to amount to 2.1m users by 2029.
- User penetration will be 2.5% in 2025 and is expected to hit 2.9% by 2029.
- The average revenue per user (ARPU) is expected to amount to €89.04.
Analyst Opinion
The Yogurt eCommerce Market within the Dairy Products & Eggs sector in Germany is experiencing significant growth, propelled by factors such as increasing health consciousness, the rise of online shopping, and a growing demand for convenient, nutritious food options among consumers.
Customer preferences: Consumers in Germany are increasingly prioritizing health and wellness, leading to a surge in demand for plant-based and probiotic-rich yogurt options available through eCommerce platforms. The growing trend towards sustainable and locally sourced products reflects a cultural preference for environmentally friendly choices. Additionally, younger demographics are embracing convenience and personalization, seeking customizable yogurt products that cater to their dietary preferences, such as lactose-free or low-sugar options, thus reshaping the yogurt market landscape.
Trends in the market: In Germany, the yogurt eCommerce market is experiencing a shift towards health-focused products, particularly plant-based and probiotic-rich options that cater to the health-conscious consumer. This trend is gaining momentum as consumers increasingly favor sustainable and locally sourced products, reflecting a cultural commitment to environmental responsibility. Moreover, younger consumers are driving demand for personalized yogurt offerings, such as lactose-free and low-sugar alternatives, enhancing the importance of customization in product development. These trends present significant opportunities and challenges for industry stakeholders, necessitating innovation and adaptability in their product lines and marketing strategies.
Local special circumstances: In Germany, the yogurt eCommerce market is shaped by a strong emphasis on quality and sustainability, influenced by the country’s rich agricultural heritage and commitment to environmentally friendly practices. Geographically, the diverse climate supports a variety of dairy farms, promoting local sourcing. Culturally, there is a high awareness of health and wellness, driving demand for organic and functional yogurt products. Additionally, stringent EU regulations ensure high safety and quality standards, encouraging innovation and competitive differentiation among brands in the rapidly evolving marketplace.
Underlying macroeconomic factors: The yogurt eCommerce market in Germany is significantly influenced by macroeconomic factors such as consumer spending power, economic stability, and shifting dietary trends. A robust national economy, characterized by low unemployment and steady income growth, fosters increased discretionary spending on premium dairy products. Furthermore, the rising trend of health-conscious eating, coupled with a higher demand for organic and locally sourced goods, drives innovation in yogurt offerings. Additionally, favorable fiscal policies supporting small and medium-sized enterprises encourage local dairy producers to enhance their online presence, further expanding the eCommerce landscape within the dairy sector.
Methodology
Data coverage:
Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.Modeling approach / Market size:
Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.Visión general
- Revenue
- Analyst Opinion
- Sales Channels
- Users
- Global Comparison
- Methodology
- Key Market Indicators