Yogurt - Asia

  • Asia
  • Revenue in the Yogurt Market is projected to reach €11.54bn in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 8.68%, resulting in a projected market volume of €16.10bn by 2029.
  • With a projected market volume of €10,090.00m in 2025, most revenue is generated in China.
  • In the Yogurt Market, the number of users is expected to amount to 118.8m users by 2029.
  • User penetration will be 2.2% in 2025 and is expected to hit 2.7% by 2029.
  • The average revenue per user (ARPU) is expected to amount to €131.70.
 
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Analyst Opinion

The Yogurt eCommerce market within the Dairy Products & Eggs sector in Asia is witnessing considerable growth, propelled by the rising demand for convenient and healthy snacks, increased online shopping, and heightened consumer awareness of nutritional benefits.

Customer preferences:
Consumers in Asia are increasingly prioritizing health-conscious choices, resulting in a notable shift towards yogurt products rich in probiotics and functional ingredients. This trend is amplified by younger demographics who favor online shopping for its convenience and variety. Additionally, the rise of plant-based diets has prompted yogurt brands to diversify their offerings, incorporating alternative bases such as almond and coconut. Cultural preferences for fermented foods further enhance the demand, as consumers seek products that align with both tradition and modern health trends.

Trends in the market:
In Asia, the yogurt eCommerce market is experiencing significant growth, driven by an increasing demand for health-focused products rich in probiotics and functional ingredients. This trend is particularly strong among younger consumers who prefer the convenience of online shopping and the variety it offers. Additionally, the shift towards plant-based diets is encouraging yogurt brands to innovate with alternative bases such as almond and coconut. The cultural affinity for fermented foods further boosts demand, presenting opportunities for industry stakeholders to cater to evolving consumer preferences while promoting traditional health benefits.

Local special circumstances:
In China, the yogurt eCommerce market is thriving due to a burgeoning health-conscious middle class and rapid urbanization, which fuels online shopping trends. India’s diverse dietary preferences promote a rising demand for flavored and traditional yogurt varieties, with brands leveraging local ingredients to appeal to regional tastes. In Japan, the emphasis on functional foods aligns with cultural values of health and wellness, driving innovations like low-sugar options. South Korea’s strong affinity for fermented foods, combined with a penchant for convenience, fosters an environment ripe for the growth of online yogurt sales, blending tradition with modern retail practices.

Underlying macroeconomic factors:
The yogurt eCommerce market in Asia is significantly influenced by macroeconomic factors such as rising disposable incomes, urbanization, and changing consumer preferences towards healthy eating. In China, robust economic growth and a burgeoning middle class are enhancing purchasing power, thus driving online yogurt sales. India's diverse economy, coupled with fiscal policies that promote local food production, is fostering innovation in yogurt flavors and formats. In Japan, the aging population and a cultural focus on health and wellness are propelling demand for functional yogurt products. South Korea's strong digital infrastructure and consumer convenience trends further accelerate eCommerce growth, making yogurt more accessible.

Methodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Visión general

  • Revenue
  • Analyst Opinion
  • Sales Channels
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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