Other Dairy Products & Eggs - India

  • India
  • Revenue in the Other Dairy Products & Eggs Market is projected to reach €240.60m in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 13.31%, resulting in a projected market volume of €396.60m by 2029.
  • With a projected market volume of €1,373.00m in 2025, most revenue is generated in China.
  • In the Other Dairy Products & Eggs Market, the number of users is expected to amount to 13.3m users by 2029.
  • User penetration will be 0.7% in 2025 and is expected to hit 0.9% by 2029.
  • The average revenue per user (ARPU) is expected to amount to €25.26.
 
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Analyst Opinion

The Other Dairy Products & Eggs eCommerce Market in India is experiencing elevated growth, fueled by increasing internet penetration, a shift towards online shopping, and growing consumer demand for convenience and variety in dairy offerings.

Customer preferences:
The Other Dairy Products & Eggs eCommerce Market in India is witnessing a marked shift in consumer preferences towards health-conscious and organic options, reflecting a growing awareness of nutrition and wellness. Younger demographics, particularly millennials and Gen Z, are increasingly opting for fortified dairy products and free-range eggs, driven by lifestyle changes and the quest for sustainable sourcing. Additionally, the rise of urbanization is fostering a demand for convenience, with ready-to-use dairy items and subscription services gaining popularity, reshaping purchasing behaviors.

Trends in the market:
In India, the Other Dairy Products & Eggs eCommerce Market is experiencing a surge in demand for plant-based alternatives and lactose-free products, catering to the rising number of health-conscious consumers and those with dietary restrictions. The trend of clean-label products is gaining momentum, as consumers increasingly seek transparency in sourcing and ingredient lists. Moreover, the integration of technology in shopping, such as augmented reality for product visualization, is transforming the online shopping experience. This shift presents significant opportunities for brands to innovate and expand their offerings, aligning with the evolving consumer landscape.

Local special circumstances:
In India, the Other Dairy Products & Eggs eCommerce Market is uniquely influenced by its diverse cultural preferences and regional dietary practices, where traditional dairy consumption varies significantly across states. The acceptance of local flavors and products, such as paneer and ghee, drives demand for region-specific offerings online. Additionally, stringent regulations regarding food safety and quality have heightened consumer awareness and expectations, fostering a market for premium, organic, and artisanal products. This localized focus enhances consumer trust and paves the way for innovative marketing strategies tailored to regional tastes.

Underlying macroeconomic factors:
The Other Dairy Products & Eggs eCommerce Market in India is significantly shaped by macroeconomic factors such as rising disposable incomes, urbanization, and favorable demographic trends. As the Indian economy continues to expand, increased consumer spending on premium and organic dairy products is observed, aligning with growing health consciousness. Furthermore, government initiatives supporting digital payments and e-commerce infrastructure enhance market accessibility. Global supply chain dynamics also play a role, affecting pricing and availability. Additionally, fluctuations in agricultural productivity due to climate change impact the cost and supply of dairy, influencing consumer choices and e-commerce trends within the sector.

Methodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Visión general

  • Revenue
  • Analyst Opinion
  • Sales Channels
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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