Other Dairy Products & Eggs - China
- China
- Revenue in the Other Dairy Products & Eggs Market is projected to reach €1.37bn in 2025.
- Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 7.80%, resulting in a projected market volume of €1.85bn by 2029.
- With a projected market volume of €1,373.00m in 2025, most revenue is generated in China.
- In the Other Dairy Products & Eggs Market, the number of users is expected to amount to 49.0m users by 2029.
- User penetration will be 2.9% in 2025 and is expected to hit 3.5% by 2029.
- The average revenue per user (ARPU) is expected to amount to €38.12.
Analyst Opinion
The Other Dairy Products & Eggs eCommerce Market in China is experiencing considerable growth, fueled by factors such as increasing consumer demand for convenience, a shift towards online shopping, and rising awareness of health benefits associated with dairy and egg consumption.
Customer preferences: In China, the Other Dairy Products & Eggs eCommerce Market is witnessing a notable shift towards premium and organic offerings, as consumers become more health-conscious and environmentally aware. Younger demographics, particularly millennials and Gen Z, are increasingly prioritizing product transparency and sustainability, favoring brands that align with their values. Additionally, convenience-driven shopping habits are leading to the rise of direct-to-consumer models, where brands engage directly with consumers through social media platforms, enhancing brand loyalty and customer experience.
Trends in the market: In China, the Other Dairy Products & Eggs eCommerce Market is experiencing a significant shift towards premium and organic products, driven by a growing consumer emphasis on health and sustainability. This trend is particularly pronounced among younger consumers, such as millennials and Gen Z, who demand transparency in sourcing and production processes. Furthermore, the rise of convenience-driven shopping habits is fostering the growth of direct-to-consumer models, allowing brands to engage more directly with consumers through social media. This evolving landscape presents both opportunities and challenges for industry stakeholders, who must adapt to these preferences to enhance brand loyalty and market share.
Local special circumstances: In China, the Other Dairy Products & Eggs eCommerce Market is shaped by unique local factors, including regional taste preferences and a strong cultural focus on health and wellness. The traditional Chinese diet, which emphasizes fresh ingredients, influences demand for high-quality dairy and egg products. Additionally, regulatory measures aimed at ensuring food safety and quality have propelled consumer trust in e-commerce platforms. The rise of urbanization and busy lifestyles further drives online shopping, with consumers increasingly seeking convenient access to premium and organic products that align with their health-conscious values.
Underlying macroeconomic factors: The Other Dairy Products & Eggs eCommerce Market in China is significantly shaped by macroeconomic factors such as the country's robust economic growth, rising disposable incomes, and a growing middle class. These aspects enhance consumer purchasing power, allowing for greater spending on premium and organic dairy products. Moreover, government policies promoting food safety and quality assurance foster trust in e-commerce, encouraging more consumers to shop online for food products. The increasing urbanization and shift towards digitalization also play a crucial role, as busy lifestyles drive demand for convenient online shopping options, aligning with changing consumer preferences for health and wellness.
Methodology
Data coverage:
Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.Modeling approach / Market size:
Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.Visión general
- Revenue
- Analyst Opinion
- Sales Channels
- Users
- Global Comparison
- Methodology
- Key Market Indicators