Milk - United Kingdom
- United Kingdom
- Revenue in the Milk Market is projected to reach €0.51bn in 2025.
- Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 11.56%, resulting in a projected market volume of €0.79bn by 2029.
- With a projected market volume of €13,340.00m in 2025, most revenue is generated in China.
- In the Milk Market, the number of users is expected to amount to 4.1m users by 2029.
- User penetration will be 5.4% in 2025 and is expected to hit 6.4% by 2029.
- The average revenue per user (ARPU) is expected to amount to €150.70.
Analyst Opinion
The Milk eCommerce Market within the Dairy Products & Eggs sector in the United Kingdom is experiencing considerable growth, fueled by the rising demand for convenience, increased online shopping habits, and heightened consumer interest in health and sustainability.
Customer preferences: Consumers in the United Kingdom are shifting towards online purchasing of milk and dairy products, driven by a growing preference for convenient shopping experiences and the desire for fresh, locally-sourced options. The rise of health-consciousness has led to increased interest in organic and plant-based alternatives, while sustainability concerns are prompting consumers to seek eco-friendly packaging and ethically sourced products. Additionally, younger demographics are embracing subscription services, valuing both convenience and quality in their dairy choices.
Trends in the market: In the United Kingdom, the Milk eCommerce Market within the Dairy Products & Eggs sector is experiencing a significant shift towards online shopping, fueled by consumer demand for convenience and fresh, locally-sourced products. The trend toward health-conscious eating is driving interest in organic and plant-based dairy alternatives, while growing environmental awareness is encouraging consumers to prioritize eco-friendly packaging and ethically sourced products. Additionally, the rise of subscription services among younger demographics underscores a preference for quality and ease of access, presenting both challenges and opportunities for industry stakeholders in adapting their offerings to meet evolving consumer preferences.
Local special circumstances: In the United Kingdom, the Milk eCommerce Market within the Dairy Products & Eggs sector is shaped by a robust agricultural heritage and a strong emphasis on food safety regulations. Local preferences for traditional British dairy products, such as clotted cream and farmhouse cheeses, drive demand for authenticity in online offerings. Moreover, diverse regional tastes influence product selection, fostering a competitive landscape where artisanal and specialty brands can thrive. Additionally, stringent environmental regulations encourage sustainable practices, prompting consumers to seek eco-friendly milk alternatives and packaging solutions.
Underlying macroeconomic factors: The Milk eCommerce Market within the Dairy Products & Eggs sector in the United Kingdom is significantly influenced by macroeconomic factors such as consumer spending patterns, inflation rates, and shifts in disposable income. As economic conditions fluctuate, consumers may prioritize essential goods, including dairy products, while also seeking value-for-money options. National fiscal policies, including subsidies for local farmers, further impact pricing and availability. Additionally, global trends, such as rising health consciousness and the demand for sustainable products, are reshaping consumer preferences, leading to increased interest in organic and plant-based milk alternatives within the eCommerce landscape.
Methodology
Data coverage:
Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.Modeling approach / Market size:
Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.Visión general
- Revenue
- Analyst Opinion
- Sales Channels
- Users
- Global Comparison
- Methodology
- Key Market Indicators