Milk - South Korea

  • South Korea
  • Revenue in the Milk Market is projected to reach €378.20m in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 9.29%, resulting in a projected market volume of €539.60m by 2029.
  • With a projected market volume of €13,340.00m in 2025, most revenue is generated in China.
  • In the Milk Market, the number of users is expected to amount to 1.9m users by 2029.
  • User penetration will be 3.5% in 2025 and is expected to hit 4.0% by 2029.
  • The average revenue per user (ARPU) is expected to amount to €227.70.
 
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Analyst Opinion

The Milk eCommerce Market within the Dairy Products & Eggs sector in South Korea is experiencing moderate growth, influenced by shifting consumer preferences, improved online shopping platforms, and a growing emphasis on convenient and healthy dietary choices.

Customer preferences:
Consumers in South Korea are increasingly prioritizing health and wellness, which is reshaping their purchasing decisions in the Milk eCommerce Market. There's a growing preference for organic and functional dairy products, reflecting a cultural shift towards natural and nutritious options. Additionally, with a rise in urban living and busy lifestyles, convenience is paramount; as such, ready-to-drink milk and online subscription services are gaining traction. Furthermore, younger generations are more inclined to explore diverse flavors and eco-friendly packaging, influencing market offerings and brand strategies.

Trends in the market:
In South Korea, the Milk eCommerce Market is experiencing a surge in demand for organic and functional dairy products, as health-conscious consumers seek nutritious options to complement their lifestyles. The trend towards convenience is evident, with an increase in ready-to-drink milk products and online subscription services catering to busy urban dwellers. Additionally, younger consumers are driving interest in innovative flavors and sustainable packaging solutions. These trends are significant, as they prompt brands to adapt their offerings and marketing strategies, ensuring they resonate with the evolving preferences of health-oriented and environmentally conscious shoppers.

Local special circumstances:
In South Korea, the Milk eCommerce Market is uniquely shaped by the country’s emphasis on health and wellness, influenced by traditional dietary practices that prioritize fresh and nutritious foods. The cultural significance of dairy is evolving, with consumers increasingly valuing the health benefits of probiotics and fortified products. Additionally, strict food safety regulations ensure high-quality standards, fostering consumer trust in online purchases. The urban lifestyle also drives demand for quick delivery services and ready-to-consume options, further transforming the landscape of dairy eCommerce in the region.

Underlying macroeconomic factors:
The Milk eCommerce Market in South Korea is significantly shaped by macroeconomic factors such as rising consumer income, urbanization, and changing dietary preferences. The overall national economic health, supported by stable GDP growth, enhances disposable income, allowing consumers to invest more in premium dairy products. Additionally, fiscal policies that encourage eCommerce and technological innovation are paving the way for seamless online shopping experiences. Global trends in health consciousness further drive demand for organic and fortified dairy items. Furthermore, the integration of advanced logistics and supply chain management supports efficient distribution, catering to urban consumers’ need for convenience and freshness in dairy purchases.

Methodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Visión general

  • Revenue
  • Analyst Opinion
  • Sales Channels
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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