Milk - Europe

  • Europe
  • Revenue in the Milk Market is projected to reach €1.64bn in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 11.99%, resulting in a projected market volume of €2.58bn by 2029.
  • With a projected market volume of €13,340.00m in 2025, most revenue is generated in China.
  • In the Milk Market, the number of users is expected to amount to 26.5m users by 2029.
  • User penetration will be 2.9% in 2025 and is expected to hit 3.3% by 2029.
  • The average revenue per user (ARPU) is expected to amount to €74.96.
 
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Región
 
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Moneda
 

Analyst Opinion

The Milk eCommerce Market within the Dairy Products & Eggs sector in Europe is witnessing substantial growth, fueled by factors like increased consumer demand for online shopping, rising health consciousness, and enhanced delivery services catering to convenience and freshness.

Customer preferences:
Consumers in Europe are increasingly favoring online platforms to purchase dairy products, particularly milk, due to the rising trend of health-conscious eating and sustainable sourcing. This shift is influenced by a growing awareness of nutritional benefits, prompting preferences for organic and locally sourced milk options. Additionally, younger demographics, including millennials and Gen Z, are embracing subscription services for convenience, while families prioritize reliable delivery for fresh, nutritious products. Cultural nuances, such as preferences for plant-based alternatives, are also shaping purchasing decisions in this evolving market.

Trends in the market:
In Europe, the Milk eCommerce market is experiencing a notable increase in demand for organic and locally sourced dairy products, driven by health-conscious consumers prioritizing nutritional value. Subscription services are becoming increasingly popular, particularly among younger demographics, as they seek convenience and consistency in fresh deliveries. Additionally, the rising interest in plant-based alternatives is reshaping purchasing habits, prompting traditional dairy companies to innovate. These trends signify a shift towards sustainability and consumer empowerment, urging industry stakeholders to adapt their strategies and embrace digital transformation to remain competitive.

Local special circumstances:
In the United Kingdom, the Milk eCommerce market is shaped by a strong emphasis on food traceability, with consumers increasingly demanding transparency about sourcing. Germany benefits from a robust organic farming sector, driving the demand for organic milk products, while Spain's Mediterranean diet influences preferences for artisanal dairy items, fostering a market for specialty cheeses. Italy's rich culinary heritage promotes a focus on premium dairy offerings, alongside strict regulatory standards ensuring product quality, all of which contribute to unique regional dynamics in the dairy eCommerce landscape.

Underlying macroeconomic factors:
The Milk eCommerce market within the Dairy Products & Eggs sector is significantly influenced by macroeconomic factors such as consumer spending patterns, inflation rates, and agricultural policies across Europe. In countries like the United Kingdom, rising disposable incomes have led to increased investment in premium dairy products, while inflationary pressures can shift preferences toward cost-effective options. In Germany, government incentives for organic farming bolster the organic milk segment, reflecting a growing consumer trend towards sustainability. Furthermore, fluctuating global milk prices, driven by supply chain disruptions and climate change, directly impact consumer pricing and availability, shaping the overall market landscape.

Methodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Visión general

  • Revenue
  • Analyst Opinion
  • Sales Channels
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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