Milk Substitutes - China
- China
- Revenue in the Milk Substitutes Market is projected to reach €6.26bn in 2025.
- Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 8.14%, resulting in a projected market volume of €8.56bn by 2029.
- With a projected market volume of €6,255.00m in 2025, most revenue is generated in China.
- In the Milk Substitutes Market, the number of users is expected to amount to 132.0m users by 2029.
- User penetration will be 7.7% in 2025 and is expected to hit 9.4% by 2029.
- The average revenue per user (ARPU) is expected to amount to €64.48.
Analyst Opinion
The Milk Substitutes eCommerce Market within the Dairy Products & Eggs Market in China is witnessing considerable growth, fueled by increasing health consciousness, a shift to plant-based diets, and the rising popularity of online shopping platforms for convenience.
Customer preferences: Consumers in China are shifting towards milk substitutes as part of a broader trend integrating health-conscious choices and plant-based diets into their lifestyles. This transition is particularly pronounced among younger demographics, who prioritize sustainability and ethical consumption. Additionally, the increasing influence of social media is driving awareness and interest in alternative dairy products, as influencers promote the benefits of these options. E-commerce platforms are catering to this demand, offering diverse selections of milk substitutes that align with evolving dietary preferences and convenience-driven shopping habits.
Trends in the market: In China, the milk substitutes eCommerce market is experiencing significant growth, driven by a rising consumer preference for plant-based options and health-conscious diets. Younger demographics are leading this shift, increasingly seeking sustainable and ethical food choices. Social media plays a crucial role in this trend, as influencers highlight the benefits of alternative dairy products, enhancing consumer awareness and engagement. E-commerce platforms are responding by expanding their offerings, making it easier for consumers to access a variety of milk substitutes that align with modern dietary preferences and the demand for convenient shopping experiences.
Local special circumstances: In China, the milk substitutes eCommerce market is influenced by diverse geographical, cultural, and regulatory factors. The vast population and urban migration have created a dynamic consumer base increasingly inclined toward plant-based diets. Traditional Chinese dietary practices prioritize health and wellness, aligning with the rise of milk alternatives. Additionally, stringent food safety regulations encourage greater transparency in product sourcing and labeling, fostering consumer trust. The government's initiatives promoting sustainable agriculture also bolster the demand for eco-friendly options, further shaping market dynamics.
Underlying macroeconomic factors: The Milk Substitutes eCommerce market in China is significantly shaped by macroeconomic factors including national economic health, consumer spending power, and global market trends. As the Chinese economy continues to grow, rising disposable incomes are enabling consumers to explore diverse dietary options, including plant-based alternatives. Additionally, the increasing global focus on sustainability and health is fostering demand for milk substitutes. Favorable fiscal policies promoting green technologies and agricultural innovation are further enhancing market growth. Exchange rate fluctuations and international trade dynamics also impact pricing and availability, influencing consumer choices in this evolving market landscape.
Methodology
Data coverage:
Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.Modeling approach / Market size:
Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.Visión general
- Revenue
- Analyst Opinion
- Sales Channels
- Users
- Global Comparison
- Methodology
- Key Market Indicators