Cheese - India

  • India
  • Revenue in the Cheese Market is projected to reach €207.80m in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 13.86%, resulting in a projected market volume of €349.30m by 2029.
  • With a projected market volume of €6,041.00m in 2025, most revenue is generated in the United States.
  • In the Cheese Market, the number of users is expected to amount to 28.6m users by 2029.
  • User penetration will be 1.4% in 2025 and is expected to hit 1.9% by 2029.
  • The average revenue per user (ARPU) is expected to amount to €10.18.
 
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Analyst Opinion

The Cheese eCommerce market in India is witnessing elevated growth, fueled by factors such as increasing demand for diverse cheese varieties, the rise of online shopping, and a growing trend toward gourmet food options among consumers, enhancing overall convenience.

Customer preferences:
In India, consumers are increasingly exploring gourmet cheese options, reflecting a shift towards more diverse and sophisticated culinary experiences. This trend is influenced by a growing middle class eager to experiment with international cuisines, as well as the rising popularity of home cooking and artisanal products. Additionally, younger demographics are gravitating towards online platforms for convenience, fueling demand for specialty cheeses such as gourmet, organic, and flavored varieties. This evolving lifestyle emphasizes quality and variety, enhancing the overall cheese eCommerce landscape.

Trends in the market:
In India, the cheese eCommerce market is experiencing a surge in demand for gourmet and specialty cheeses, driven by a burgeoning middle class and a growing interest in culinary diversity. Consumers are increasingly seeking out artisanal and organic options, reflecting a broader trend towards quality and authenticity. Online shopping platforms are becoming the preferred choice for younger demographics, facilitating easy access to a variety of cheeses. This shift not only boosts sales for niche producers but also encourages traditional dairies to innovate, ultimately enriching the overall dairy landscape in the country.

Local special circumstances:
In India, the cheese eCommerce market is shaped by a rich tapestry of regional cuisines and traditional dairy practices, resulting in a diverse range of cheese offerings. The country's geographic diversity, from the Himalayan regions to coastal areas, influences the types of milk used and the flavors produced. Culturally, there is a growing appreciation for global cuisines, leading to increased demand for gourmet cheeses. Additionally, regulatory support for dairy innovations encourages local producers to explore new recipes, reinforcing the trend toward quality and authenticity in the market.

Underlying macroeconomic factors:
The Cheese eCommerce market in India is significantly influenced by macroeconomic factors such as rising disposable incomes, urbanization, and changing consumer preferences toward premium dairy products. As the national economy shows signs of growth, increased purchasing power enables consumers to explore diverse cheese offerings, including gourmet and artisanal varieties. Furthermore, favorable fiscal policies promoting dairy production and innovation encourage local manufacturers to expand their range. Global trends, such as health consciousness and plant-based alternatives, also shape consumer choices, pushing the market toward higher quality and diverse cheese products.

Methodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Visión general

  • Revenue
  • Analyst Opinion
  • Sales Channels
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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