Cheese - Germany
- Germany
- Revenue in the Cheese Market is projected to reach €413.10m in 2025.
- Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 13.67%, resulting in a projected market volume of €689.60m by 2029.
- With a projected market volume of €6,041.00m in 2025, most revenue is generated in the United States.
- In the Cheese Market, the number of users is expected to amount to 2.9m users by 2029.
- User penetration will be 3.4% in 2025 and is expected to hit 4.0% by 2029.
- The average revenue per user (ARPU) is expected to amount to €168.90.
Analyst Opinion
The Cheese eCommerce Market within the Dairy Products & Eggs sector is witnessing significant growth in Germany, fueled by rising consumer demand for specialty cheeses, increased online shopping convenience, and a growing trend towards gourmet food experiences.
Customer preferences: Consumers in Germany are increasingly gravitating towards artisanal and locally-sourced cheeses, reflecting a cultural appreciation for quality and provenance. This shift is accompanied by a growing interest in organic and sustainable dairy options, driven by heightened health consciousness and environmental awareness. Additionally, younger demographics, particularly millennials and Gen Z, are embracing online platforms for gourmet food discovery, leading to a rise in subscription boxes and curated cheese experiences that cater to their adventurous palates.
Trends in the market: In Germany, the Cheese eCommerce market is experiencing a significant shift towards artisanal and locally-sourced cheese products, as consumers increasingly value quality and authenticity. This trend is closely linked to a rise in health-conscious purchasing, with organic and sustainable dairy options gaining popularity among shoppers. Younger consumers, particularly millennials and Gen Z, are turning to online platforms for cheese discovery, fostering growth in subscription services and curated cheese experiences. This evolving landscape presents opportunities for producers to innovate and engage with a more discerning customer base, driving competition and collaboration within the industry.
Local special circumstances: In Germany, the Cheese eCommerce market is shaped by a deep-rooted cheese culture and diverse regional specialties, reflecting the country's rich dairy heritage. The emphasis on quality and traditional craftsmanship influences consumer preferences, as shoppers seek authentic products that tell a story. Additionally, stringent regulatory standards ensure high safety and quality in dairy production, fostering trust among consumers. Local artisanal producers are increasingly leveraging eCommerce to reach niche markets, while sustainability initiatives resonate strongly with environmentally-conscious consumers, steering the market towards innovative and eco-friendly practices.
Underlying macroeconomic factors: The Cheese eCommerce market in Germany is significantly shaped by macroeconomic factors such as consumer spending patterns, economic stability, and trade policies. The robust national economy, characterized by low unemployment and steady GDP growth, enhances disposable income, allowing consumers to invest in premium dairy products. Furthermore, the shift towards online shopping, accelerated by the pandemic, has created new avenues for cheese producers. Fiscal policies promoting sustainable agriculture and local sourcing also encourage market growth. Additionally, global trends towards healthy eating and organic products bolster the demand for artisanal cheeses, reflecting changing consumer preferences.
Methodology
Data coverage:
Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.Modeling approach / Market size:
Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.Visión general
- Revenue
- Analyst Opinion
- Sales Channels
- Users
- Global Comparison
- Methodology
- Key Market Indicators